Primary and secondary market research analysis for the charity sector
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Course
Business Management
Institution
University Of Derby (UoD)
With focus on doing market research for a specific charity, this document does into 1st year undergraduate level detail and can be used for analysis of the charity sector in general, or be used as an example of how to comment and analyse research to be able to contextualise into a report later. The...
Comments:
Over 90% of people donate money to charities -> showing the market for charities is big
, Comments:
Just under 90% are most willing to donate to help Health charities, and the closest
competing sector are animal charities which has a market for just above 50% of participants
willing to donate. This means that Annabel’s Angels biggest rivals are other Health Charities.
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