100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
Summary BUSN410 Week 3 Assignment.docx BUSN410 Week 3 Assignment American Public University BUSN410: Critical Thinking Strategies for Business Decisions Week 3 Assignment For my paper, I chose the article from the Wall Street Journal, œThe Two-Horse Smar$7.49
Summary BUSN410 Week 3 Assignment.docx BUSN410 Week 3 Assignment American Public University BUSN410: Critical Thinking Strategies for Business Decisions Week 3 Assignment For my paper, I chose the article from the Wall Street Journal, œThe Two-Horse Smar
14 views 0 purchase
Course
CSU
Institution
Columbia Southern University
BUSN410 Week 3 A BUSN410 Week 3 Assignment American Public University BUSN410: Critical Thinking Strategies for Business Decisions Week 3 Assignment For my paper, I chose the article from the Wall Street Journal, œThe Two-Horse Smartphone Race; Apple, Samsung Use Different Playbooks ...
busn410 week 3 assignmentdocx busn410 week 3 assignment american public university busn410 critical thinking strategies for business decisions week 3 assignment for my paper
Written for
Columbia Southern University
CSU
All documents for this subject (454)
Seller
Follow
helperatsof1
Reviews received
Content preview
BUSN410
Week 3 Assignment
American Public University
BUSN410: Critical Thinking Strategies for Business Decisions
Week 3 Assignment
For my paper, I chose the article from the Wall Street Journal, “The Two-Horse
Smartphone Race; Apple, Samsung Use Different Playbooks in Battle for Supremacy; For
Rivals, It’s Specialty vs. Scale” (Vascellaro, 2012). Apple and Samsung are the top competition
companies in the smartphone technology world. Apple and Samsung hold 25% of the global
market share of smartphone unit shipments (Vascellaro, 2012). Apple is the world’s most
valuable company, yet they only sell one phone, the iPhone (Vascellaro, 2012). Apple heavily
invests in its consumer brand and emphasizes design and profitability over sales (Vascellaro,
2012). Samsung, on the other hand, is the world’s largest tech company, creating multiple
versions of myriad products like the Galaxy smartphones yet built to the customers needs.
Research firm IDC estimates the smartphone market will reach $219 billion in sales by
2012 (Vascellaro, 2012). Apple’s market share reached 23.5% and Samsung reached its market
share at 22.8% (Vascellaro, 2012). Apple and Samsung together claim 91% of the operating
profits of all cellphone makers (Vascellaro, 2012). Unfortunately, the battle to be number one
has caused issues between Apple and Samsung resulting in Apple suing Samsung over
smartphone designs and patents. Samsung, in turn, countersued which began their legal battle
which spread over nine countries (Vascellaro, 2012). Samsung has taken this battle as far as
using its commercials to mock Apple enthusiasts as well. That being said, both Apple and
Samsung, regardless of their differences have learned to work together in the technology field.
Apple is the largest customer for Samsung’s component divisions, which make display screens
, and chips (Vascellaro, 2012). The smartphone industry is starting to take defensive steps to the
growing dominance of both Apple and Samsung. Verizon Communications, for instance, are
disgruntle with the costs of carrying the Apple iPhone in their stores, and now are supporting
smartphones carried by Microsoft Corp.’s Windows software (Vascellaro, 2012). Verizon’s
Finance Chief, Francis Shammo, states “It’s important that there is a third ecosystem that’s
brought into he mixes here, and we are fully supportive of that with Microsoft” (Vascellaro,
2012).
Samsung is expected to double its shipments of smartphones by 2013 and will vault in the
industry with it’s multiple operating systems by putting more resources behind its products that
use that Android software. Samsung has created five levels of Android-based phones that are
distinguished by price and features, with two or three models in each level to help carriers and
other distributors stand out from each other (Vascellaro, 2012). By marketing these five levels
of Androids, Samsung is able to offer their Android smartphones at a lower cost to the consumer
that cannot afford the luxury price of the Apple iPhone.
The Premises comes from Apple’s and Samsung’s battle for supremacy in the smartphone
and technology global market. The evidence is Apple and Samsung are both very powerful and
very competitive companies that are battling each other for top position in the cell phone market.
Before Samsung stepped into the world of smartphones, they were the sole supplier of flash
memory for iPod (Cain, 2020). Chang-Gy Hwang, president of Samsung’s semiconductor and
memory business met with Steve Jobs and introduced the NAND flash memory. This flash
memory card was much more lightweight and efficient storage device than the traditional hard
disk Apple was currently using. Samsung was one of few companies to guarantee a solid supply
of these flash memory cards and Jobs agreed to make Samsung the sole supplier of flash memory
for the iPod (Cain, 2020). This evidence shows the beginning of Samsung’s dominance in the
market. Next thing the market blew up with Samsung launching their own smartphones into the
industry. Now the supplier has become the competitor.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller helperatsof1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.49. You're not tied to anything after your purchase.
