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Summary BBA3826 Unit II Essay BBA 3826 BBA 3826: Unit II Essay Columbia Southern University BBA 3826: Unit II Essay There are many different biases in decision-making. For this assignment, I will describe each of the three general heuristics, which had $7.49
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Summary BBA3826 Unit II Essay BBA 3826 BBA 3826: Unit II Essay Columbia Southern University BBA 3826: Unit II Essay There are many different biases in decision-making. For this assignment, I will describe each of the three general heuristics, which had
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BBA3826 Unit II Essay BBA 3826 BBA 3826: Unit II Essay Columbia Southern University BBA 3826: Unit II Essay There are many different biases in decision-making. For this assignment, I will describe each of the three general heuristics, which had been discussed in this unit. I will then de...
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BBA 3826
BBA 3826: Unit II Essay
Columbia Southern University
BBA 3826: Unit II Essay
There are many different biases in decision-making. For this assignment, I will describe
each of the three general heuristics, which had been discussed in this unit. I will then describe
how one of these heuristics, associated with bias, plays a part in an original decision-making
scenario. I will also provide an explanation of how biases could have been overcome, to
improve the decision, in the discussed scenario.
The Availability Heuristic
The availability heuristic speaks to how we recall things, based on the bias of how vivid
the memories are, due to the nature of certain events (Bazerman & Moore, 2013. p. 35). Another
bias that is considered in the availability heuristic, is how recent an event occurred. Recent
events can be easier recalled than events that occurred long ago, based on how fresh, or, recent,
the memory occurred. This bias can be seen in-action when tending to make decisions which are
based on familiarity, or based on a comfort zone, or comfort level (Hayibor, et. al., 2009).
The Representative Heuristic
There are five bias categories to consider when discussing the representative heuristic.
First, insensitivity to base rates, occurs when statistics of likelihood of something happening, are
ignored, or disregarded. Bazerman and Moore (2013. p. 38) provide an excellent example of
how the bias of insensitivity of bates rates can affect decisions, such as a woman basing her
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