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Summary marktgstart w6 milestone2.docx CRN203 Milestone 2 Marketing Strategies- 202130- CRN203 New England College Introduction Coca-Cola uses major growth strategies which helps to give it a competitive advantage. The Coca-Cola product was developed by res $7.49   Add to cart

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Summary marktgstart w6 milestone2.docx CRN203 Milestone 2 Marketing Strategies- 202130- CRN203 New England College Introduction Coca-Cola uses major growth strategies which helps to give it a competitive advantage. The Coca-Cola product was developed by res

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marktgstart w6 CRN203 Milestone 2 Marketing Strategies- - CRN203 New England College Introduction Coca-Cola uses major growth strategies which helps to give it a competitive advantage. The Coca-Cola product was developed by researcher and researcher John Pemberton, and is hence a well-design...

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  • July 29, 2021
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CRN203

Milestone 2
Marketing Strategies- 202130- CRN203

New England College



Introduction




Coca-Cola uses major growth strategies which helps to give it a competitive

advantage. The Coca-Cola product was developed by researcher and researcher John

Pemberton, and is hence a well-designed product produced in the new mass market, a

technology known as diversification. (Griffin, 2019). As the company grew they used product

development as their main plan and they established the first interests. The Coca-Cola brand

has exploded worldwide through established markets as a growth strategy. Coca-Cola

companies around the world currently list and buy under 500 brand names. The increase in

shares in the Coca-Cola market is a scheme to increase market penetration. As to keep the

goal of the company in perspective, the company does the business in a different way and is

not at all similar from its competitors.

Strategies implemented to reach the goals contains four recommended marketing mix

strategies to change product positions, pricing, distribution and promotion strategies,

maximizing response to need and tapping available opportunities (Peter & Donnelly, 2019).

And control is through formal control; Output control, process control and marketing audit

and informal control (Griffin, 2019). The analysis draws that the company can increase its

sales and manage its position in the market as leader by using applicable strategies to respond

to market changes that provide opportunities to address potential threats and address its

vulnerability.



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