100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
Summary marktgstart w6 milestone2.docx CRN203 Milestone 2 Marketing Strategies- 202130- CRN203 New England College Introduction Coca-Cola uses major growth strategies which helps to give it a competitive advantage. The Coca-Cola product was developed by res$7.49
Add to cart
Summary marktgstart w6 milestone2.docx CRN203 Milestone 2 Marketing Strategies- 202130- CRN203 New England College Introduction Coca-Cola uses major growth strategies which helps to give it a competitive advantage. The Coca-Cola product was developed by res
0 view 0 purchase
Course
CSU
Institution
Columbia Southern University
marktgstart w6 CRN203 Milestone 2 Marketing Strategies- - CRN203 New England College Introduction Coca-Cola uses major growth strategies which helps to give it a competitive advantage. The Coca-Cola product was developed by researcher and researcher John Pemberton, and is hence a well-design...
marktgstart w6 milestone2docx crn203 milestone 2 marketing strategies 202130 crn203 new england college introduction coca cola uses major growth strategies which helps to give it a competitiv
Written for
Columbia Southern University
CSU
All documents for this subject (454)
Seller
Follow
helperatsof1
Reviews received
Content preview
CRN203
Milestone 2
Marketing Strategies- 202130- CRN203
New England College
Introduction
Coca-Cola uses major growth strategies which helps to give it a competitive
advantage. The Coca-Cola product was developed by researcher and researcher John
Pemberton, and is hence a well-designed product produced in the new mass market, a
technology known as diversification. (Griffin, 2019). As the company grew they used product
development as their main plan and they established the first interests. The Coca-Cola brand
has exploded worldwide through established markets as a growth strategy. Coca-Cola
companies around the world currently list and buy under 500 brand names. The increase in
shares in the Coca-Cola market is a scheme to increase market penetration. As to keep the
goal of the company in perspective, the company does the business in a different way and is
not at all similar from its competitors.
Strategies implemented to reach the goals contains four recommended marketing mix
strategies to change product positions, pricing, distribution and promotion strategies,
maximizing response to need and tapping available opportunities (Peter & Donnelly, 2019).
And control is through formal control; Output control, process control and marketing audit
and informal control (Griffin, 2019). The analysis draws that the company can increase its
sales and manage its position in the market as leader by using applicable strategies to respond
to market changes that provide opportunities to address potential threats and address its
vulnerability.
Marketing objectives
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller helperatsof1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.49. You're not tied to anything after your purchase.