Summary
Samenvatting organisaties die niet als hoofddoel winst maken hebben
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Samenvatting charitymanagement
Wat? Fondsenwervende technieken
Fondsenwerging = nieuwe marketingtool
Waar? Ook in non-profit & sociale marketing
Hoe? Vrijwilligers, donateurs…
1. Het ontstaan van de charity economie
Gaius Cilnius Maecenas
o Oude Rome
o Beschermheer van schrijvers zoals Vergilius, Horatius…
o Mecenas = beschermer van kunstenaars en geleerden
Familie De Medici
o Invloedrijke familie
o Internationale bankieren
o Invloed op kunst & architectuur in Firenze
Gedaan met amateurisme welkom charity management
= zorgvuldig doelgroepen kiezen, thema’s en campagnes uitwerken, professioneel
communiceren, resultaten meten, nazorg besteden aan weldoeners…
Daarnaast ook: vriendstichtingen, bedrijven en… dromen realiseren
DUS: de goede doelen, de liefdadigheidssector, de bedrijven, de particulieren en … = charity
economie los van overheid
Wie?
Filantropen: de mecenas = schenkers zonder tegenprestatie voor gift (privépersoon/bedrijf)
Serviceclubs: fundraising & fundspending (Rotary & Lions)
Fondsenwervernde organisaties: NGO’s (11.11.11., artsen zonder grenzen, broederlijk
delen…) = vrijwilligers
2. Het geven aan goede doelen
3. Het werven van fondsen
Fondsenwerving/sponsoring/collecten
Fondsenwervende technieken
1
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