Summary
Summary Positioning the Firm and its Products
- Course
- Institution
- Book
A summary on positioning the firm and its products
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Segmenting and targeting markets
-
Understanding consumer decision making
-
Product Decisions
Seller
Follow
rozziedenisse
Content preview
STUDY NOTESWeek 5 – STUDY UNIT 5 – POSITIONING THE FIRM & ITS PRODUCTS
1. Introduction: once a company discovers different needs and groups in the marketplace,
they then target these groups and aim to satisfy their needs and wants and then the
company positions itself and its offering so that target markets recognises the company’s
distinctive offering and image. After segmenting comes targeting and then positioning.
2. Outcomes:
Define positioning
Discuss firm/product differentiation as a basis for differentiation
Outline and explain the process of positioning
, 3. Notes
POSITIONING – is the place the product occupies in the consumers mind relative to competing
products. Positioning refers to the place that a brand occupies in the minds of the customers and
how it is distinguished from the products of the competitors.
DIFFERENTIATION – is identifying something that is different about a firm or its products.
Products need to be different in a way that is important to consumers. The action or process of
differentiating or distinguishing between two or more things or people
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller rozziedenisse. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.14. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
64438 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now