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Exam (elaborations)

MNM2604 ASSIGNMENT 3 OF 2021

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  • August 8, 2021
  • 7
  • 2021/2022
  • Exam (elaborations)
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I'm not sure if I need to submit as it is or change it there and ther

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The work id duplicated and same as the other users Unga1 the assignment was copied word for word

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Page 1 of 7




DECLARATION

I , the undersigned, hereby declare that this is my own and personal work, except where the
work(s) or publications of others have been acknowledged by means of reference techniques. I
have read and understood the Tutorial Letter regarding technical and presentation requirements,
referencing techniques and plagiarism.



Name:

Student number:

Date:




FOR ACCADEMIC NEEDS CONTACT 065 160 9781/INFO@UNITUTORIALS.CO.ZA

, Page 2 of 7




Contents
DECLARATION..............................................................................................................................................1
INTRODUCTION...........................................................................................................................................3
PRICE-RELATED ACTIVITIES..........................................................................................................................3
Exploring the price negotiation strategy, which is a price-related activity, in detail and indicate how
Metrofile can utilize this strategy in its marketing activities...................................................................3
RELATIONSHIP MANAGEMENT....................................................................................................................4
Discuss the five Cs of key account management (KAM) and highlight how Metrofile incorporated these
elements in their operations in the case study........................................................................................4
MARKETING COMMUNICATION ELEMENTS................................................................................................5
Provide a discussion of five communication elements: online/social media, public relations, sales
promotions, advertising and direct marketing........................................................................................5
Advertising...........................................................................................................................................5
Public Relations...................................................................................................................................5
Direct Marketing..................................................................................................................................6
Sales Promotion...................................................................................................................................6
Personal Selling....................................................................................................................................6
CONCLUSION...............................................................................................................................................6
REFERENCES................................................................................................................................................7




FOR ACCADEMIC NEEDS CONTACT 065 160 9781/INFO@UNITUTORIALS.CO.ZA

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