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Summary Unit 29 - Understanding Retailing (21014c)
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Summary of 5 pages for the course Unit 29 - Understanding Retailing at PEARSON (unit 29)
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Level 3 BTec National ExtendedDiploma In business
Unit 29: Understanding Business
Klein Luyindula
Knowing the structure of the retail industry
Emerging store types within the retail industry
Bicester Village
Bicester village is a luxurious shopping village based in the Oxfordshire
countryside. boasted with its unparalleled guest services, excellent
collection of stylish cafes and restaurants and holds more than 130
fashion boutiques such as Burberry, moncler, Gucci and Harrods for these
examples I've used proves this one of the luxurious retail destinations in
the UK.
Gap
Gap is a global clothing and accessories retailer based around the world
as they have Mutiple stores but founded in America. Gap can be
described as a factory outlet/shop because the business has a factory
attached to the store which means all of gaps clothing is only made by
gap only and sold in their stores.
Teleshopping Vs e Retailing Industry
Teleshopping is a form of non-store or in-home retailing where a
customer is able to purchase goods or services via their televisions, the
purchaser rings the teleshopping’s number to place their order and then
that automatically delivers their order to their warehouse which is then
dispatched and delivered to the customers house.
E Retailing also known as electronic commerce or internet commerce
referred to the selling of goods and services which is accessed through
the internet, and the transfer of money and data to execute these
transactions.
-Both industries have different formulas to gain customers for example
teleshopping is live and it normally has it products broadcasted on their live
show by the seller which explains and shows the advantages of the
products their selling which could seem persuading to a customers who
could eventually purchase it. Meanwhile e Retailing allows customers to
, Level 3 BTec National Extended
Diploma In business
Unit 29: Understanding Business
Klein Luyindula
browse a larger selection of different products rather than teleshopping
which only shows customers a few products that there selling. In my
opinion I believe e Retailing is better than teleshopping as I think the more
products the business offers the more traffic of sales it will gain then the
more profit comes in.
New Innovation the Hybrid Stores
The term Hybrid Store is a when two stores that sell two variety
products i.e. a grocery store and a tech store merge under one roof to
create one store and increased customer experience by conveniently
providing more items under one space. Two key examples of hybrid
store would be Sainsbury's & Argos and Curry's Pc World where both
separate retailers until they merged to form one store.
Service Contrasted with Product Retailing and The Extending Marketing
Mix
People – The term people in the extended marketing mix would be
referred to the businesses employees who are hired or employed by a
business to deliver a service to customers they are responsible in
communicating with customers to secure sales.
Process - The process refers to the processes which take place in
delivering your products and services to a customer which makes it
reliable for customer ask they will keep returning because the business
repeatedly delivers the same standard of service to your customers.
Physical Evidence – The Physical evidence refers to the feedback
customers give when they speak about their experiences about the
businesses service and about their products
Product - The product is an item that requested from customers it can
be described as a physical item or virtual offering its produced at a
specific cost and is subsequently made for customers and fulfils their
needs and meets their demands
Promotion - The aim of promotion is to increase the awareness by
advertisement's which helps when trying to sell a product because it will
help the businesses gain interest which will help to generate sales and
create brand loyalty.
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