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Summary Unit 29 - Understanding Retailing (21014c)
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Summary of 3 pages for the course Unit 29 - Understanding Retailing at PEARSON (unit 29)
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Level 3 BTec National Extended Diploma In businessUnit 29: Understanding Business
Klein Luyindula
Research and prepare a series of paragraphs which explains the classifica-
tion of the retailers you have selected
Nike
Nike Inc is an american global multinational corporation which specialises in designing
stylish clothing and trainers sportwear which is what makes the companys appereal so
popular.
Size
Nikes company size is huge as the company is a worldwide brand in which they
have a huge presence in the clothing industry which is why they products are
sold around the world
Number of employees
as Nike is a huge company there's no surprises to them having a high number
of employees, the business currently employs 75,400 people.
Sales area
The majority of Nike's sales are generated from selling footwear and clothes to
wholesale customers. From my research I found it stated the companies have
sold the most products in these three mains countries which were America,
china and the United Kingdom.
Number of enterprises
Nikes number of enterprises is huge as they have 1,096 retail stores worldwide,
with Nikes flagship store in oxford street, central London being the largest Nike
store in the world the store covers approximately 42,00 square feet and has
over four floors.
Turnover
Nikes turnover for 2020 was valued at $1.2 billion.
Types of activity/service/products
The types of services that Nike offers is the sales of stylish clothing and
footwear. Their target audience is mainly aimed at teenagers and young adults
who adore their type of clothing which is why Nike is so well recognized.
Product strategy
Nikes product strategy for their business is too remain reliable in the fashion in-
dustry as their vision is to continuously meet their customers' expectations by
delivering the in season and stylish clothing.
Location
Nike how store all over the world with the mains store being in London, Dubai,
America and china.
Ownership
Nikes type of ownership would be that they are a corporate company which
means the business has a number of different shareholders that control large
shares of the company.
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