Case
MNM3712 Portfolio Oct 2020 - Suzuki & Fitness Junction - 75% pass
- Course
- Institution
- Book
MNM3712 Portfolio Oct 2020 - Distinction solution Suzuki CRM Planning Process & Fitness Junction Marketing Mix Strategy final mark (75%)
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
MNM3712 Portfolio Assessment Essay answers - Customer relationship management
2 reviews
By: xabangj • 3 year ago
By: judithk • 3 year ago
Seller
Follow
MarketingSolutions
Reviews received
Content preview
Alternative AssessmentMNM3712 -
MNM3712
Customer Relationship
Management
ALTERNATIVE ASSESSMENT
OCTOBER/ NOV 2020
REPORT
On the:
Suzuki CRM Planning process
&
Fitness Junction - Marketing Mix Strategy
By
Student Name Student Number Contact details
Page 1
, Alternative Assessment
MNM3712 -
Declaration
I, ____________________declare and commit that:
This assessment is my own work
I did not receive help from any other person/student of entity
All the sources I have used or quoted from have been indicated and acknowledged
by means of a complete reference list.
Signature:
Student no:
Date: 21-11-2020
Table of Contents
Page 2
, Alternative Assessment
MNM3712 -
Declaration............................................................................................................................................2
Introduction...........................................................................................................................................3
1. Suzuki CRM Planning Process............................................................................................................4
1.1. Co-ordinating the CRM Initiatives...............................................................................................5
1.2. Customer Assessment................................................................................................................5
1.3. Developing CRM Strategies.........................................................................................................6
1.4. Competitive benchmarking.........................................................................................................6
1.5. Internal Assessment....................................................................................................................7
1.6. Process Alignment......................................................................................................................7
1.7. Selecting a CRM Technology.......................................................................................................7
1.8. Implementation..........................................................................................................................8
1.9. Measuring CRM Results.............................................................................................................8
2. Marketing Mix Strategy for Fitness Junction......................................................................................8
2.1. Criticism on the current marketing mix......................................................................................8
2.1.1. Product................................................................................................................................8
2.1.2. Price.....................................................................................................................................9
2.1.3. Promotion............................................................................................................................9
2.1.4. Place...................................................................................................................................10
2.2. Strategies to adapt the marketing mix for the new target market...........................................10
2.2.1. Product..............................................................................................................................10
2.2.2. Price...................................................................................................................................10
2.2.3. Place...................................................................................................................................11
2.2.4. Promotion..........................................................................................................................11
2.2.5. People................................................................................................................................11
2.2.6. Processes...........................................................................................................................11
2.2.7. Physical surroundings........................................................................................................12
2.3. Differentiation between Traditional Marketing vs CRM Approach...........................................12
Conclusion...........................................................................................................................................13
List of References................................................................................................................................14
Introduction
This report focuses on the CRM planning Process for Suzuki Auto South Africa who has
been marketing vehicles to consumers since June 2008. The brand has a strong heritage
and has been known for making cars that offer value and bring excitement to life. This report will
Page 3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MarketingSolutions. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.06. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67232 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now