Hoi!
Dit is mijn essay over Growth Hacking die ik moest schrijven voor het vak innovaties in de communicatie van de master commerciële communicatie aan de Radboud Universiteit. Moet jij ook zo'n essay schrijven en weet je niet waar je moet beginnen? Gebruik die van mij als inspiratie!
, Inhoudsopgave
1. Beschrijving en centrale kenmerk van growth hacking................................................................................3
2. De vanuit de communicatiebranche geformuleerde toepassingen en effecten van growth hacking.............5
3. Wetenschappelijk verklaarde werking van growth hacking.........................................................................6
4. Maatschappelijk debat over de toekomstige ontwikkeling van growth hacking...........................................8
5. Growth hacking in relatie gebracht met innovaties besproken in de colleges en innovaties besproken in het
cursusboek “23 Innovations in Digital Communication”..................................................................................9
6. Growth hacking in relatie tot de masterspecialisatie commerciële communicatie.....................................10
1. Beschrijving en centrale kenmerk van growth hacking
In 2020 produceert elk persoon 1,7 megabytes aan data per seconde (Petrov, 2020). Dat is
voor alle internetgebruikers ongeveer 2,5 triljoen bytes per dag (Wu, Zhu, Wu & Ding, 2014).
In totaal was er in 2020 al 40 triljoen gigabytes aan data beschikbaar (Petrov, 2020). Deze
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