Class notes
Facility and eventmanagement
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Facility and eventmanagementNetworking is key → linkedIn
You can’t be everywhere at the same time → 80% planning prevents poor performance
1. Introduction
2. Getting it right from the start
3. Optimising major event revenues = inkomsten
4. event delivery
Content classes;
Event components en formats
Variable components of event management:
- The content
- The place
- People visiting/ participating
- Marketplace
Event formats:
- One off events (eenmalig)
- Repeating at same location
- Periodically in different locations
- Touring events
The kolsteeg marketplace model!!
,Sometimes we paid media to get partnership (other part, you do it for the fans)
Wie is de eigenaar van de media rechten??
→ Dia met ster moet je heel goed weten voor tentamen!!
Week 2
Reader:
It is a practical guide that is written for event organizers. If an event goes wrong it goes wrong at the
start. Events have many stakeholders and disciplines and therefor often a complex environment. So
Part 1 "Getting it right from the start" is helping you to make the right strategic decisions. Part 2
focusses on "Optimising major event revenues" and will also be a important focus of the lectures. Part
3: "Event delivery and measurement" is especially at the moment a huge challenge but the sport
event world is more than ready to open up again. → reader
Part 1: getting it right from the start
Part 2: optimising event revenue
Part 3: event delivery and measurement
Evaluatie you can do that all over the time, not only at the end but also between and in the beginning
You create something but afterwords you not use it anymore
Opdracht: revenue bekijken vanuit clubs super league en UEFA
, Why? Organizing events because of lecagy (=nalatenschap) and event potential/impact
- Image benefits
- Economical benefit
- Social benefit → support (people that comes to you event or are involved)
- Environmental benefit
How does success looks like?
You have to keep it simple stupid (Kiss) → model of management
Quality:
- Leadership
- Structure
- Vision
Contracts to host:
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