Grade 11 & 12 Business notes on Marketing & Branding
Marketing and branding
All for this textbook (10)
Written for
12
Business Studies
200
All documents for this subject (152)
2
reviews
By: clairegovender • 1 month ago
By: jackieserasmus1 • 1 year ago
Seller
Follow
sanjanavinod
Reviews received
Content preview
CSR & CORPORATE GOVERNANCE
SOCIAL RESPONSIBILITY
CSR:
● CSR = management’s obligation - protect + promote welfare - all stakeholders.
○ Act in an ethical manner - issues relating - stakeholders.
*stakeholders = any individual / group - have interest in / will be affected by a business.
CSI:
● CSI = actual resources - invested in stakeholders - money, manpower, products, machinery etc.
● More managers realise - actions - consequences - internal + external environ.
○ Financial performance + social performance - equally important.
● King Report on CG - move away from ‘Bottom Line Reporting’ + shift - TBL.
Sustainability:
● Sustainability = to make a difference - long-term.
○ Setting up structures - enable community - self-sufficient.
■ Teaching - skills - get jobs + sustain themselves.
● Sustainable projects = where a process - set up - ensure project continues.
○ Continue to benefit after CSI intervention.
IMPLICATIONS OF CSR ON THE BUSINESS & COMMUNITY
Negatives - business:
● Community might not be able - support business.
● Smaller business - difficult to implement CSI progs.
● CSR - distract business - core function.
● Paid from profit - could’ve lowered prices - benefit customers.
● Detailed reports - drawn up - time consuming.
● Reduced eco efficiency + becomes less comp.
● Directors - accountable - shareholders + not community.
● Difficult - measure effectiveness - investment + determine needs accurately.
● Managers - lack training + experience - handle these progs.
Negatives - community:
● Distribution - scarce resources - selected people - cause problems - discrimination.
● Benefits - prog - may not filter - intended persons - community.
● Progs may not satisfy - all needs.
● Progs - discourage locals - own initiative + become dependent - progs.
● Sustaining projects after business withdraws assistance - difficult without right expertise.
● Money spent on CSR - business - recover it - higher prices + inflation - (-) impact - eco.
Positives - community:
● Community - labour, customers + suppliers - business.
● Bursaries - improve sol.
● Improves welfare - society.
● Quality of life - community - improved.
● Employees - involved - community projects.
● Better edu facilities - poor communities.
● Supports business - buying products + contributing - profitability.
CSR IN SOUTH AFRICA
Factors that have contributed to the need of CSR in SA:
1. Inequalities of the past:
● Esp in edu - many illiterate adults - unemployed.
2. Cycle of poverty:
● Difficult to break it.
● Takes courage - younger gen - break cycle - seek opp for edu.
3. Culture of crime & violence:
● Future gen - break out of cycle - become citizens - contribute - eco wellbeing of SA.
SANJANA VINOD
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller sanjanavinod. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.38. You're not tied to anything after your purchase.