Sumario Conceptos básicos de la Mercadotecnia Integral
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Course
Mercadotecnia Integral
Institution
Escuela Bancaria Y Comercial
Resumen en una presentación dinámica sobre concepto básicos de lo que es la mercadotecnia integral. El comportamiento del consumidor, qué es necesidad, deseo, demanda, pirámide de Maslow, las 7 p´s del marketing, los participantes dentro de una compra con ejemplos, cómo es el proceso de comp...
Actividad humana encargada de satisfacer gust
necesidades en el consumidor.
Es el proceso de diseñar relaciones redituables c
mediante la creación de valor para el y la obtenc
cambio.
, DEBBYGMA
NECES
Estado
Físicas:
segurid
Sociale
Individu
DESEOS aprend
Forma que adoptan las
necesidades al ser moldeadas
por la cultura y la personalidad
Ej. Tienes hambre y quieres un
alimento es específico
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