Essay
OE106 Marketing Research Skills
- Course
- Institution
Essay of 28 pages for the course OE106 Marketing Research Skills For Marketeers at InHolland (x)
[Show more]
Seller
Follow
heerkelvin
Reviews received
Content preview
OE106: RESEARCH SKILLS FORMARKETEERS
Kelvin de Heer
ROBSMA01
OE106: Research Skills for Marketeers
Dhr. Herbert Maks
21 april 2019
,Inhoudsopgave
Introduction ..................................................................................................................................................... 2
Chapter 1: Statistical Tests ............................................................................................................................... 3
1. The mean age ........................................................................................................................................... 3
2. Do females have a higher total life satisfaction score than males? ......................................................... 3
3. Is the total life satisfaction score the same for the three age groups? ..................................................... 4
4. Is the mean total optimism score the same as the mean stress score? .................................................... 5
5. Is the highest education completed the same for males and females? .................................................... 5
6. Is the total optimism score of the males normally distributed? ................................................................ 6
7. Is the highest education completed the same for the three age groups? ................................................. 7
8. Does the SuveryAlkmaar file represent the fifty/fifty distribtution regarding gender? ............................ 8
9. Is there a relation between total optimism and total life satisfaction? .................................................... 8
10. Is there a relation between total life satisfaction and highest education completed? ........................ 9
Chapter 2: Multivariate binary logistic regression .......................................................................................... 10
Chapter 3: Multivariate linear regression ....................................................................................................... 16
Chapter 4: Cluster Analysis ............................................................................................................................. 20
, Introduction
The SPSS-file SurveyAlkmaar.sav contains the data of a survey, designed to explore the
factors that impact on respondents' psychological adjustment and wellbeing. The survey was
distributed to adult members of the general public in Alkmaar. The survey contained three
validated scales, measuring the constructs optimism, life satisfaction and stress. The final
sample size was 439, consisting of 42 percent males and 58 percent females.
SurveyAlkmaar.sav is the subject of each assignment in this exam
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller heerkelvin. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.01. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
66579 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now