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OE151b Innovation
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Essay of 58 pages for the course OE151b Innovation at InHolland (x)
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OE151B Innovation,Student name: Kelvin de Heer | 580932
Anne van Nes | 569922
Miray Sekmen | 583541
Burak Turkoglu | 580656
Michel de Zeeuw | 580219
Class: ROBS4MA1
Lecturer: Abdul Kara
Educational unit: OE151b Innovation
Date: 02-03-2020
2
,Preface
This report was written in response to the assignment given by InHolland university of applied sciences
in Rotterdam. This research has been done for the following companies: Prinzessinnengärten and Op
het Dak. These are both start-ups with a passion for nature and innovation, from a different country
and environment. For the research, interviews have been held for the following topics: organization,
leadership, innovation, endurance and climate. The information obtained from the interview with
Prinzessinnengärten and Op-Het-Dak are analysed. The conclusions are then drawn, which lead to the
recommendations.
This report starts with a summary about the educational book that is assigned for this project. After
that, a description and comparison about the Incubators in The Netherlands and Germany is followed.
Up next, in Chapter 2 there is a more described and detailed view of the start-up in The Netherlands.
The first part looks at the branch where the start-up is located, after which a competition analysis is
given. Then there is a SWOT analysis and financial analysis for the start-up from The Netherlands.
Chapter 3 is similar to Chapter 2, except that it examines the start-up from Germany. This start-up is
located in Berlin, but also receives all the research and analysis that have been carried out for the Dutch
start-up. In chapter 4, the two start-ups are compared in all the mentioned areas of chapter 2 and 3.
Chapter 5 deals with the innovation climate of the Dutch and German start-ups. After all the
information has been collected and worked out, a conclusion will be drawn on this subject. Chapter 6
is entirely devoted to the theme of writing a conclusion and recommendations. The appendix contains
the interviews conducted.
3
, Table of contents
Preface ................................................................................................................................................3
Samenvatting Innovatiemanagement ..................................................................................................5
Chapter 1. Incubators ........................................................................................................................ 42
1.1 Netherlands ......................................................................................................................... 42
1.2 Berlin ................................................................................................................................... 42
1.3 Comparison of the incubators .............................................................................................. 43
Chapter 2. Start-up Netherlands ........................................................................................................ 44
2.1 Branch analysis .................................................................................................................... 44
2.2 Competitor analysis ............................................................................................................. 44
2.3 SWOT-analysis ..................................................................................................................... 44
2.4 Financial analysis ................................................................................................................. 44
Chapter 3. Start-up Berlin .................................................................................................................. 45
3.1 Branch analysis .................................................................................................................... 45
3.2 Competitor analysis ............................................................................................................. 45
3.3 SWOT-analysis ..................................................................................................................... 46
3.4 Financial analysis ................................................................................................................. 46
Chapter 4. Comparison of the start-ups ............................................................................................. 47
4.1 Branch comparison .............................................................................................................. 47
4.2 Competitor comparison ....................................................................................................... 47
4.3 SWOT comparison................................................................................................................ 48
4.4 Financial comparison ........................................................................................................... 49
Chapter 5. The innovation climate ..................................................................................................... 50
5.1 Innovation climate NL and Berlin.......................................................................................... 50
5.2 Conclusion ........................................................................................................................... 51
Chapter 6. Conclusion and recommendations.................................................................................... 53
Bibliografie ........................................................................................................................................ 56
Appendix 1: Question list incubator Netherlands ........................................................................... 57
Appendix 2: Question list incubator Berlin ..................................................................................... 58
4
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