Class notes
College aantekeningen Tourism Policy
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Aantekeningen van de lessen (engels) en de poster opdracht (nederlands)
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Tourism policyClass 1 – tourism policy
ABLE TO SET UP A PRACTICE ORIENTED RESEARCH – BASED ON ISSUES FROM INDUSTRY
ABLE TO COM THIS TO (PRIVATE AND PUBLIC) STAKEHOLDERS
ANALYSE EXISTING TOURISM POLICIES AND TRANSLATE THEM INTO SOLUTIONS IN GIVEN
CONTEXT
ABLE TO COMMUNICATE IN A COMMERCIAL AND COSTUMER FOCUSED MANNER
P OSTER:
- ANALYSE SITUATION
- ANALYSE TOURISM POLICY (CHOOSE: )
- GIVE ADVICE TO A VARIETY OF STAKEHOLDERS
- INDIVIDUAL
- 5 ARTICLES, 2 TOURISM POLICIES
- 200-500 WORDS AND IMAGES
WHAT IS A TOURISM POLICY ?
TOURISM POLICY …
- IS THE SETTING OF GOALS AND A TIME FRAME IN MUTUAL COHERENCE
- CAN CONTRIBUTE TO A MORE SUSTAINABLE SOCIETY
- IS COMPLEX: THERE ARE MULTIPLE OPTIONS TO GET TO A PLANNING & POLICY
- INVOLVE VERY DIFFERENT STAKEHOLDERS AND DIFFERENT LEVELS OF ORGANIZATIONS
- STAKEHOLDERS:
- PRIVATE SECTOR SUPPORT
- TOURISM PRODUCERS : PRINCIPALS , INTERMEDIARIES , TOURIST
- PUBLIC SECTOR SUPPORT
P LANNING
- IS A PROCESS, NOT JUST A PLAN
- MEANS MAKING DECISIONS TAKE ACTION
- CO- CREATION , COORDINATION , INTERVENTIONS , REDISTRIBUTION
- TOURISM PLANNING PROCESS :
- STUDY PREP
- D ETERMINATION OF OBJECTIVES
- SURVEY OF ALL ELEMENTS
- ANALYSIS AND SYNTHESIS
- POLICY AND PLAN FORMULATION
- FORMULATION OF OTHER RECOMMENDATIONS
, P OLICY
- TOURISM POLICY IS THE IMPLEMENTATION OF A TOURISM PLAN
- PUBLIC AND PRIVATE SECTORS ARE IN CHARGE
MANAGEMENT
- THE DAY- TO-DAY PLANNING
- O NGOING OVERSEEING OF TOURISM ACTIVITIES
- MONITORING THE EFFECTS OF A TOURISM PLAN AND POLICY
R OLE GOVERNMENT
ECONOMIC REASON :
- STIMULATING ECONOMIC GROWTH AND INVESTMENT
- CREATE EMPLOYMENT
- GENERATING FOREIGN EXCHANGE
- DISTRIBUTE WEALTH
- REDUCE SEASONALITY
THEIR ROLE IS TO:
- CREATE POLICIES WHICH ENCOURAGE AND REGULATE TOURISM, E .G. INVESTMENT
CODES , SUBSIDIES , TRAINING
- PLAN AND IMPLEMENT MAJOR INFRASTRUCTURAL DEVELOPMENTS
- SUPPORT PROMOTION AND MARKETING
- MANAGE ENVIRONMENTAL & SOCIAL CHANGE
TOURISM MASTER PLAN AND MINISTRY OF TOURISM
- TOURISM IMPORTANT ECONOMIC SECTOR
- INSTITUTIONAL STRUCTURES A COUNTRY HAS ESTABLISHED FOR TOURISM INDICATE
ITS SIGNIFICANCE
P UBLIC INVOLVEMENT – HOW?
- PUBLIC HEARINGS
- NATIONAL OR REGIONAL TOURISM SEMINAR
- PLANNING STEERING COMMITTEE
- RELEVANT GOVERNMENT AGENCIES (MINISTRY OF TOURISM, TOURISM BOARDS)
- PRIVATE SECTOR (SME, TO, HOSPITALITY SECTOR)
- COMMUNITY ORGANIZATIONS /INDIVIDUALS
- RELIGIOUS ORGANISATIONS
- NGO’S (NATURE CONSERVATION)
INSTITUTIONAL ELEMENTS
E FFECTIVELY DEVELOPING , OPERATING AND MANAGEMENT OF TOURISM REQUIRES
INSTITUTIONAL ARRANGEMENTS :
1. ORGANISATION STRUCTURES SUCH AS TIC’ S
2. TOURISM -RELATED LEGISLATION AND REGULATIONS
3. E DUCATION AND TRAINING PROGRAMS
4. AVAILABILITY OF FINANCIAL CAPITAL
5. MARKETING STRATEGIES AND PROMOTION PROGRAMS
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