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Verslag Onderzoek Inspiration
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Verslag behorende het vak Inspiration. Creative Business. 7.5 voor gehaald
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Creative BusinessINSPIRATIONVERLAG
YOUTUBE-VIDEO WNF
Naam: Vera Birkhoff
Studentnummer: 500817601
Klas: Blauw 111D
Module: Onderzoek Inspiration
Docent: Clyde Missier
Datum: 29 september 2019
, Inspirationverslag – Vera Birkhoff
VOORWOORD
Voor u ligt mijn inspirationverslag voor het Wereld Natuur Fonds (WNF).
Ik heb mij beziggehouden met de doelgroep 8 t/m 12 jaar. De kennis die ik van de doelgroep
heb verkregen heb ik toegepast in mijn verslag. Het verslag ging mij goed af, ik heb veel
informatie snel gevonden en dit zo duidelijk mogelijk in mijn verslag proberen te verwerken.
Doordat ik verschillende video’s met elkaar heb vergeleken, heb ik een goed beeld gekregen
van een goede YouTube-video. Met deze informatie kan ik een goede en succesvolle video
maken voor het WNF.
Graag wil ik Clyde Missier bedanken voor zijn waardevolle begeleiding en enthousiasme.
Daarnaast wil ik Lauren van de Kuil en Ike Veltkamp bedanken voor het afnemen van de
interviews.
Ik wens u veel leesplezier.
Vera Birkhoff
2
, Inspirationverslag – Vera Birkhoff
INHOUD
voorwoord......................................................................................................................................2
inhoud.............................................................................................................................................3
management summery.............................................................................................................5
hoofdstuk 1. Inleiding................................................................................................................6
1.1 Aanleiding.................................................................................................................................. 6
1.1.1 Opdrachtgever...................................................................................................................................................... 6
1.1.2 Doel en doelgroep............................................................................................................................................... 6
1.1.3 Ontwerpeisen........................................................................................................................................................ 6
1.2 Onderzoeksopzet..................................................................................................................... 6
1.2.1 Ontwerpvraag en onderzoeksdoel............................................................................................................... 6
1.2.2 Deelvragen en subdeelvragen........................................................................................................................ 6
1.2.3 Onderzoeksaanpak............................................................................................................................................. 7
Hoofdstuk 2. Bieb.........................................................................................................................8
2.1 Opzet en aanpak....................................................................................................................... 8
2.2 Resultaten.................................................................................................................................. 8
2.2.1 Doelgroep............................................................................................................................................................... 8
2.2.2 Trends...................................................................................................................................................................... 9
2.2.3 Best practices........................................................................................................................................................ 9
2.2.4 Opdrachtgever................................................................................................................................................... 10
2.3 Ontwerpcriteria 1.0.............................................................................................................. 11
2.3.1 Inhoud................................................................................................................................................................... 11
2.3.2 Vorm...................................................................................................................................................................... 11
2.3.3 Techniek............................................................................................................................................................... 12
2.3.4 Ontwerpeisen..................................................................................................................................................... 12
Hoofdstuk 3. Veld......................................................................................................................13
3.1 Opzet en aanpak.................................................................................................................... 13
3.2 Resultaten............................................................................................................................... 13
3.2.2 Vorm...................................................................................................................................................................... 13
3.2.3 Techniek............................................................................................................................................................... 13
3.3 Ontwerpcriteria 2.0.............................................................................................................. 14
3.3.1 Inhoud................................................................................................................................................................... 14
3.3.2 Vorm...................................................................................................................................................................... 14
3.3.3 Techniek............................................................................................................................................................... 14
3.3.4 Ontwerpeisen..................................................................................................................................................... 14
reflectie........................................................................................................................................15
bronnenlijst................................................................................................................................16
3
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