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Onderzoek Inspiration WNF 2020/2021

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Heehee! Hierbij mijn Onderzoek Inspiration verslag van 2020/2021 voor het WNF. Het kan voor sommigen een eerste zetje in de goede richting zijn, ondanks dat het cijfer geen 10 was haha!

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  • September 8, 2021
  • 28
  • 2020/2021
  • Essay
  • Unknown
  • 6-7
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Creative Business




INSPIRATION VERSLAG




Naam: Amy van Stein
Studentnummer: 500853307
Klas: Blauw M121

Module: Onderzoek Inspiration
Docent: M.A.K. van der Linden
Datum: 25 september 2020

, Inspiration verslag Amy van Stein



Voorwoord

Dit verslag is in opdracht van het WWF en is een opdracht in het eerste jaar van de opleiding
Creative Business aan de Hogeschool van Amsterdam. De opdracht die wij hebben gekregen is
om een inspiratieverslag te schrijven over de doelgroep 10 t/m 12 jaar. Het verslag wordt
uiteindelijk gebruikt om een YouTube video te maken voor het WWF over de ontbossing. Deze
video wordt uiteindelijk gemaakt samen met mijn projectgroep gericht op de doelgroep.

Dit verslag heb ik te danken aan Marjolein van der Linden als vakdocent Onderzoek Inspiration
waar ik al mijn vragen en onduidelijkheden kon neerleggen. Verder heb ik dit verslag ook te
danken aan de respondenten van de interviews, Sem van Stein en Tim Lodewijk.

Dit verslag is uitsluitend bestemd voor mijn vakdocent Marjolein van der Linden en voor het
Wereld Natuur Fonds als opdrachtgever.

Ik wens u veel leesplezier.

Amy van Stein
Student Creative Business op de Hogeschool van Amsterdam.




2

, Inspiration verslag Amy van Stein




Inhoudsopgave
management summary....................................................................................................................................................4

1 Voorbereiding.................................................................................................................................................................5

1.1 Opdracht................................................................................................................................................................................................ 5

1.2 Aanleiding............................................................................................................................................................................................. 5

1.3 Doel.......................................................................................................................................................................................................... 5

1.4 Ontwerpvraag + deelvragen......................................................................................................................................................... 5

1.5 Opzet inspiratiefase.......................................................................................................................................................................... 5

2 Inspiratie BIEB................................................................................................................................................................6

2.1 Opzet en aanpak................................................................................................................................................................................ 6

2.2 Resultaten............................................................................................................................................................................................. 6

2.2.1 Opdracht & opdrachtgever........................................................................................................................................................ 6

2.2.2 Doelgroep......................................................................................................................................................................................... 7

2.2.3 Vakkennis......................................................................................................................................................................................... 7

2.2.4 Best practices.................................................................................................................................................................................. 8

2.3 Ontwerpcriteria BIEB..................................................................................................................................................................... 9

2.3.1 Inhoud................................................................................................................................................................................................. 9

2.3.2 Vorm................................................................................................................................................................................................ 10

2.3.3 Techniek.......................................................................................................................................................................................... 10

3 Inspiratie VELD.............................................................................................................................................................11

3.1 Opzet en aanpak.............................................................................................................................................................................. 11

3.2 Resultaten interviews.................................................................................................................................................................... 11

3.3 Ontwerpcriteria BIEB + VELD................................................................................................................................................... 12
3.3.1 Inhoud............................................................................................................................................................................... 12
3.3.2 Vorm.................................................................................................................................................................................. 13
3.3.3 Techniek........................................................................................................................................................................... 13

4 Creatieve concepten...................................................................................................................................................14

4.1 Creatief concept 1........................................................................................................................................................................... 14

4.2 Creatief concept 2........................................................................................................................................................................... 16

Bronnenlijst......................................................................................................................................................................18

Reflectie..............................................................................................................................................................................20



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