Essay
Unit 3: Introduction to Marketing- P6, M3
- Course
- Institution
P6: develop a coherent marketing mix for a new product or service. M3: develop a coherent marketing mix that is targeted at a defined group of potential customers.
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SAMSUNG GALAXYS9 PLUS+
THE CAMERA. REIMAGINED
MARKETING MIX
The new Samsung Galaxy S9
Plus is one of Samsung’s
Smartphones from the S
series, released 2018.
It consists a variety of features
such as:
6.2 inch in size
Use Android 8.0 Oreo
Dual Main Camera: 12 MP/ 12 MP (feature Dual Aperture lens
that adapts to every light level like the human eye, which
allows you to capture every moment.)
Selfie Camera; 8 MP
Memory- Micro SD Card up to 512 GB.
Waterproof
It is available in a variety of different colours and is priced at
£869.00.
WHAT IS A MARKETING MIX?
A marketing mix is the action taken by a business to promote a
product, and make it sell in the market.
It consists of the 4 P’s which help the company to create strategies
to make person purchase it. It includes Product, Price, Place and
Promotion.
Businesses can manage the 4 P’s to ensure that their product to
ensure that the ideal combination is created to satisfy the needs
and wants of customers/consumers.
, SAMSUNG GALAXY S9+
MARKETING MIX
Product
Product Range is a set of variations on a specific product to create
interest within a targeted group. It can also be a set of products
which relate that are marketing together.
For the Samsung Galaxy S9+, Samsung has created this product
along with a Samsung S9 which is a smaller version, with the same
features. They also include a wide range of different colours which
include; Midnight Black, Coral Blue, Titanium Gray,
Lilac Purple, Burgundy Red, Sunrise Gold, Ice
Blue, with the S9+ having an additional colour
being Polaris Blue.
The different colours
allows the product to
get the attention of a
wider ranged
audience such as different age groups,
genders or just preference. Some of the
colours are available in different Samsung Companies
such as Samsung India.
To prevent the product from becoming out of
date, limiting it to 3 different editions to
prevent the product from
being misconstrued.
Samsung adds a new edition
to the S series almost every
year, including a Plus
edition along with the
Original and sometimes a Note Edition which
include an S pen. The different editions also allow them to reach a
wider audience also based on age group, gender and preference
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