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Crossmediaal Werken PORTFOLIO

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  • Course
  • Crossmediaal Werken
  • Institution
  • Hogeschool Van Amsterdam (HvA)

Voor de thema specialisatie Audiovisueel moet je een nieuw AV-format ontwikkelen. Ook ontwikkel je een crossmediale strategie waarmee je je doelgroep bindt aan je format. Je maakt een portfolio en een presentatie. Hierbij mijn portfolio. Sommige stukken heb ik eruit gehaald omdat dat niet van toepa...

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Document information

  • September 12, 2021
  • 26
  • 2020/2021
  • Other
  • Unknown

Subjects

  • crossmediaal werken
  • portfolio
  • av format
  • audiovisueel
  • speerpunten
  • satellietmedia
  • topiclijst
  • nichedoelgroep
  • interviews
  • onderzoek
  • microtrend

Written for

  • Hogeschool van Amsterdam (HvA)
  • Creative Business
  • Crossmediaal Werken
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3  reviews

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Creative Business




CROSSMEDIAAL WERKEN
PORTFOLIO




Naam
Studentnummer
Klas

Module
Docent
Datum

, Crossmediaal




INHOUD

1 Oriëntatie op de opdracht..................................................................................................4
1.1 Drie microtrends............................................................................................................................... 4
1.1.1 Microtrend één....................................................................................................................... 4
1.1.2 Microtrend twee..................................................................................................................... 4
1.1.3 Microtrend drie....................................................................................................................... 4

2 AV-format versie A............................................................................................................. 5
2.1 Conceptidee AV-format.................................................................................................................... 5
2.2 Microtrend......................................................................................................................................... 5
2.3 Nichedoelgroep................................................................................................................................. 5
2.4 Deskresearch doelgroep................................................................................................................... 5
2.5 Deskresearch trend.......................................................................................................................... 6
2.6 Deskresearch concurrenten.............................................................................................................. 6
2.7 Concept versie A.............................................................................................................................. 6

3 Av-format versie B............................................................................................................. 7
3.1 Best practices nichedoelgroep.......................................................................................................... 7
3.2 Best practices mediumspecifiteit....................................................................................................... 8
3.3 Best practices inhoud....................................................................................................................... 8
3.4 Samenvatting deskresearch............................................................................................................. 9
3.5 Samenvatting interview..................................................................................................................... 9
3.6 Ontwerpcriteria interview................................................................................................................ 10
3.6.1 Inhoud.................................................................................................................................. 10
3.6.2 Vorm.................................................................................................................................... 10
3.6.3 Techniek.............................................................................................................................. 10
3.7 Concept versie B............................................................................................................................ 11

4 AV-format versie C........................................................................................................... 12
4.1 Presentatie AV-format versie B....................................................................................................... 12
4.2 Line up............................................................................................................................................ 12
4.3 Samenvatting interviews................................................................................................................. 13
4.3.1 Respondent 1...................................................................................................................... 13
4.3.2 Respondent 2...................................................................................................................... 14
4.3.3 Respondent 3...................................................................................................................... 14
4.4 Concept versie C............................................................................................................................ 15

5 Crossmediale strategie....................................................................................................16
5.1 Speerpunten................................................................................................................................... 16
5.1.1 Mediumspecifiteit................................................................................................................. 16
5.1.2 Relevantie............................................................................................................................ 16
5.1.3 Storytelling........................................................................................................................... 16
5.1.4 Co-creatie............................................................................................................................ 16
5.1.5 Usability............................................................................................................................... 16
5.2 Satellietmedia................................................................................................................................. 16
5.2.1 Website................................................................................................................................ 16
5.2.2 App...................................................................................................................................... 17
5.2.3 Social media, Instagram...................................................................................................... 17
2

, Crossmediaal


6 AV-format versie D – Definitieve.....................................................................................18
6.1 Posterpresentatie............................................................................................................................ 18
6.1.1 Website................................................................................................................................ 19
6.1.2 Instagram............................................................................................................................. 20
6.1.3 App...................................................................................................................................... 20
6.2 Definitieve versie D......................................................................................................................... 21
6.3 Aangepaste line-up......................................................................................................................... 21
6.4 Opzet volgende afleveringen.......................................................................................................... 22
6.4.1 Aflevering 2.......................................................................................................................... 22
6.4.2 Aflevering 3.......................................................................................................................... 22

7 Bronnen............................................................................................................................ 23

8 Bijlage............................................................................................................................... 24
8.1 Trendpiramide................................................................................................................................. 24
8.2 Topiclijst interview expert................................................................................................................ 24
8.3 Audio interview............................................................................................................................... 24
8.4 Respondentenlijst........................................................................................................................... 25
8.5 Topiclijst interview respondenten.................................................................................................... 25




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