Promote an Innovative Product/Service within the Organization
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Course
Business Function and Producers (UUMBA714ZM)
Institution
Unicaf
In this ever-changing business environment, organizations seek to stay competitive in their industry.The development of knowledge, innovation and value generation from intellectual property pave the path to achieve business objectives. The following paper will discuss the importance of innovation a...
1.2New ideas and creativity……………………………………………………….….6
1.3Methods and Approaches…………………………………………………………7
1.4Balance Scorecard Model…………………………………………………………8
1.5Support and implement action……………………………………………………11
2.Acceptability of new product……………………………………………………………….12
2.1Project management………………………………………………………………13
2.2Change management……………………………………………………………..13
3.Competitive Advantage and market for new product……………………………………15
4.Cost of launching a new product…………………………………………………………..16
5.Conclusion…………………………………………………………………………………...16
References……………………………………………………………………………………..17
Appendices……………………………………………………………………………………..23
I.SWOT analysis……………………………………………………………………….23
II.Porter’s Diamond model…………………………………………………………….24
III.Five Perspective in BSC: objectives and measures of their
implementation….25
2
, Table of figures
Figure 1: SECI model………………………………………………………………………5
Figure 2: The Sales Process………………………………………………………………7
Figure 3: The Balance Scorecard…………………………………………………………9
Figure 4: Five perspective BSC in Food Industry with KPIs……………………………9
Figure 5: Sales Force Performance Scorecard…………………………………………11
Figure 6: Comparison of competitive key factor………………………………………..16
Figure 7: Cost of Launching a new product…………………………………………….16
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