P3 explain the role of advertising agencies in the development of a successful promotional campaign
M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success
P3: ROLES OF ADVERTISING AGENCIES
Advertising Agency
An advertising agency is an organization which is devoted to
creating and planning advertisements and other forms of
promotion for a business.
Media Planning
This means choosing the correct method which will be most useful and effective to
bring awareness to the businesses product or service in which they are offering. They
must manage the way in which the advert is planned and created and ensuring that it
includes the necessary details and information required. Furthermore, they must
consider how big of an audience they are trying to reach with their advertisement
(local, regional, international, global).
Advertisement Production & Design
The advertising Agency must ensure that the advert represents
the business and the image they are trying to create. The
advert must highlight what the business is trying to bring
awareness to and must represent the brand of the business. It
must be eye-catching and presentable to the public with the design which is chosen
for them.
Procedure/Skills Used
Graphic Design: the art or skill of combining texts and pictures to create an
advertisement. This should highlight and portray what the business is selling to the
customers. It must include the business logo, and may even have the colours in which
the business is represented by and objects/props as well depending on the method of
advertising used.
Typography: the art or procedure of arranging type or processing data and printing
from it.
Copywriting: writing the text which is used in an advertisement. This method
should help capture what the business is trying to sell and should
include important information as well as being catchy at the same time
Copyright: taking owner of an item that belongs to you or your
business. This procedure prevents others from misusing your item for
their own benefit or use.
Generate Revenue
When the advert is created and published, it
should be able to bring brand awareness and push more
persons to purchase from the business, which should
increase the company’s sales/revenue.
Engaging Target Audience
Different types of advertising methods and ideas will appeal
to the different audience. The business must know which audience they are trying to
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Sheyy01. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.96. You're not tied to anything after your purchase.
