Essay
Unit 9: Creative Product Promotion - P2
- Course
- Institution
P2 explain the role of promotion within the marketing mix for a selected product/service
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BTEC LEVEL 3 90 CREDIT INBUSINESS
UNIT 9: CREATIVE PRODUCT
PROMOTIONS
TOPIC: THE 7 P’s OF THE PROMOTIONAL MIX
Explain the role of promotion within the marketing mix for a
selected product/service. (P2)
Chosen Organization: Virgin Atlantic
Introduction
This assignment focuses on the 7 P’s of the marketing mix, which include
product, price, place, packaging, people, process and physical evidence.
This further 7 P’s was created because the first set of 4 P’s did not have
enough elements to help certain businesses better understand their
products and what their organizations plan is in the future and their
purpose.
1. Product/Service: Upper Class Ticket to Florida
This upper class ticket
offers roomy leather
seats that changed into
fully flat beds in any
upper class, ensuring you
arrive refreshed and
ready for anything. In
upper class they offer you
the finest foods and
drinks throughout your
journey. Also included is a
chauffeur car service which will take the passenger to and from the airport
in style. This product also benefits the passenger because after landing,
this passenger will be the first to disembark as well as the first to collect
their luggage. You can also stay connected online when you plug your
device into the in seat power. This
flight option also give you the ability
to choose your own seat. This ticket
includes details such as the
passengers name, the date of
departure and time, location of
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