Other
Marketing Principles
- Course
- Institution
Summative Assessment
[Show more]
Seller
Follow
rositamicsan
Content preview
Holland & BarrettMarketing Analysis
(Canary Wharf, n.d. [online])
1|Page
,Contents
Page No:
Part A
Introduction
3-4
Part B
The Marketing Mix
4
Product
4-7
Place
7
Promotion
7-8
Price
8-9
Part C
Buyer Behaviour
9-12
Market Environment Changes
13-14
2|Page
, Part D
Recommendations
14-15
Appendix A
16
References
17-25
INTRODUCTION
Holland and Barrett (HB) is Europe’s largest health food retailer, with stores in over 1,150
locations and a generated revenue of £610m in 2016 (The Guardian, 2017 [online]). Due to
the growing number of digital rivals; Tesco, Boots and GNC HB developed corporate set of
objectives to become a near future leader in the health and wellness sector by (The River
Group, n.d. [online]):
- Creating brand awareness
- Growing positive consumer relationships with the brand and,
- Increasing sales revenue
Their mission is to promote wellbeing through delivering highest quality and best value
products all around the world (Holland and Barrett, n.d. [online]), and impacting upon public
health problems such as, obesity and diabetes (Holland and Barrett, n.d. [online]). Brand’s
slogan ‘Choose the good life’ targets Millennials who are increasing the demand for
healthier foods by aiming towards clean eating habits (Greenaway, 2017 [online]).
3|Page
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller rositamicsan. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $20.23. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
64438 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now