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Branchewerkstuk Albert Heijn
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Branchewerkstuk over Albert Heijn, gericht ook op de supermarktbranche in z'n algemeen.
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By: barism45 • 1 year ago
By: psmeerdijk66 • 2 year ago
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tgeijbels
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Werkstuk branche enassortimentskennis
Naam: Timo Geijbels
Studentnummer: 1293
Klas: VH0ERS2GRA
1
,Inleverdatum: 07-01-202
Inhoudsopgave
Inleiding..................................................................................................................................................4
Hoofdstuk 1: kennismaken met de branche...........................................................................................5
1.1 Inleiding:.......................................................................................................................................5
1.2 Beschrijving van de branche:........................................................................................................5
1.3 Trends, productontwikkelingen:...................................................................................................5
1.4 Duurzaam ondernemen:...............................................................................................................6
Hoofdstuk 2: consumentenmarketing en media in de branche..............................................................7
2.1 Inleiding:.......................................................................................................................................7
2.2 Websites:......................................................................................................................................7
2.3 Consumentenmarketing:..............................................................................................................7
2.4 Sociale media:...............................................................................................................................8
2.5 Vloggers en bloggers:....................................................................................................................8
2.6 Mediavormen:..............................................................................................................................9
Hoofdstuk 3: marketingmix van het bedrijf..........................................................................................10
3.1 Inleiding:.....................................................................................................................................10
3.2 Winkelformule en concurrentie:.................................................................................................10
3.3 Promotie:....................................................................................................................................10
3.4 Presentatie: Huisstijl:..................................................................................................................11
3.5 Presentatie: Winkelexterieur:.....................................................................................................12
3.6 Presentatie: Winkelinterieur:.....................................................................................................12
3.7 Presentatie: Presentatie en schappenplan:................................................................................13
3.8 Presentatie: Presentatievormen:................................................................................................14
3.9 Plaats:.........................................................................................................................................16
3.10 Personeel:.................................................................................................................................17
3.11 Prijs:..........................................................................................................................................18
3.12 product:....................................................................................................................................19
Hoofdstuk 4: het assortiment...............................................................................................................20
4.1 inleiding:.....................................................................................................................................20
4.2 assortimentsopbouw:.................................................................................................................20
4.3 seizoenartikelen en/of trendartikelen:.......................................................................................21
4.4 koopmotief en consumentengedrag:.........................................................................................21
4.5 artikelgroep 1:............................................................................................................................22
4.6 artikelgroep 2:............................................................................................................................25
2
, Conclusie..............................................................................................................................................28
Bronvermelding/bijlage........................................................................................................................29
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