Summary

Exam summary block 2 - Research and Powerpoints

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Course
Research

Institution
Hogeschool Rotterdam (HR)

Book
Doing Research

Exam summary Block 2 business, the Course year International Business. Book: Doing research by Nel Verhoeven, ISBN 4757. Hogeschool Rotterdam. Exam summary block 2 - Research of chapters 7.2 / 13.2/ 14.2 / 14.3 / 14.4 / 14.5 as those were the only required chapters for the exam. Included in...

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Summarized whole book? No
Which chapters are summarized? 7.2 / 13.2/ 14.2 / 14.3 / 14.4 / 14.5 and extra information from powerpoints required for the exam.
Uploaded on September 21, 2021
Number of pages 20
Written in 2020/2021
Type Summary

international business
block 2
secondary analysis
secondary analysis
steep
graphs of one variable
chart
histograms
box plot
gdp
indicators
validit
hogeschool rotterdam
percentages and frequency tables

Book Title:Doing Research

Author(s):Nel I Verhoeven, Nel Verhoeven

Edition:Unknown
ISBN:9789024424757
Edition:1

Institution
Hogeschool Rotterdam (HR)
Education
International Business and Management Studies
Course
Research

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Exam summary Block 2 – Research

Contents
Paragraph 7.2 – Secondary analysis, and ppt week 1.............................................................................2
Paragraph 14.3 - Graphs of one variable, and ppt week 2......................................................................4
Paragraph 14.2 - Percentages and frequency tables, and ppt week 3....................................................7
Paragraph 14.5 - Cross tubulations, and ppt week 4............................................................................10
Paragraph 13.2 - Measurement levels of variables, 14.4 - Summary measures, and ppt week 5.........13
13.2 Measurement levels of variables..............................................................................................13
14.4 Summary measures..................................................................................................................14
PPT week 6...........................................................................................................................................19

1

,Paragraph 7.2 – Secondary analysis, and ppt week 1
Secondary analysis  Research based on existing data, gathered by other people, and amalgamated
in one database.
 Pros:
o Saving time.
o Financial advantages.
o Availability of the data.
o Usability.
 Cons:
o No control over the data.
o Questionnaires have been designed and completed, dataset already been created.
o Find solutions for any errors that may have occurred during original data collection.
o May have to adjust central question in your secondary analysis to be able to use a
particular dataset.
o Often data has to be thoroughly processed before it can be used for further analysis.

Big data research  Secondary analysis of very large datasets.

Meta-analysis  Numerical comparison of a large number of files on the same subject, with the
results being re-analysed.

Systematic review  Research into original studies on the subject of your research.

Desk research (Secondary research)  Research technique that is mainly acquired by sitting at a
desk and collecting data from existing resources.
 Uses existing and/or publicly available data to review existing knowledge on particular topic.
 Data collected through desk research can be either quantitative or qualitative.

Primary source  Document/record which contains first-hand information or original data on topic.
 Audio recordings, artwork, diaries, photographs, poetry, speeches, sheet music, interviews,
scientific data, etc.

Secondary source  Any published or unpublished work that is one step removed from the original
source. Usually describes, summarises, analyses, evaluates, interprets or reviews primary source
materials.
 Textbooks, popular magazines, newspapers, journal articles, book reviews, encyclopaedias,
documentaries, etc.

Quantitative data  Can be counted, measured, and expressed using numbers.
 Is statistical and is typically structured (objective) in nature. It can be used to develop graphs
and charts.
 can be generated through:
o Tests.
o Experiments.
o Surveys.
o Market reports.
o Metrics.

2

, Qualitative data  Is descriptive.
 It can be categorized based on traits and characteristics.
 Qualitative data is non-statistical and is typically unstructured or semi-structured (subjective)
in nature. It is categorized based on properties, attributes, labels, and other identifiers.
 Can be generated through:
o Texts and documents.
o Audio and video recordings.
o Images and symbols.
o Interview transcripts and focus groups.
o Observations and notes.

- The elements of a STEEP analysis:
 Social.
 Technological.
 Economic.
 Environmental.
 Political.

Political factors  Provide insights into how and to what degree a government intervenes in the
economy or a certain industry.
 All the influences that a government can have on the business could be classified here.
 This can include:
o Government policy, political stability or instability, corruption, foreign trade policy,
tax policy, labour law, environmental law and trade restrictions.
 Government may have a profound impact on a nation’s:
o Education system.
o Infrastructure.
o Health regulations.
 These are all factors that can be taken into account when assessing the attractiveness of a
potential market.

3

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