100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Summary Research Workshop: Survey; Complete exam preparation $6.90
Add to cart

Summary

Summary Research Workshop: Survey; Complete exam preparation

 16 views  0 purchase
  • Course
  • Institution
  • Book

This document contains full lecture notes and literature review that you need to know for the exam. I got an 8. Everything is clearly decribed, the book chapters which are needed for the exam are covered.

Preview 3 out of 25  pages

  • Yes
  • September 21, 2021
  • 25
  • 2021/2022
  • Summary
avatar-seller
RESEARCH WORKSHOP – SURVEY COMPLETE LECTURE NOTES


WEEK 1
Fowler (2014): chapter 2, 6 and7

Lecture 1
Valid answers? Proper questions!

GOALS RESEARCH WORKSHOP: SURVEY

 You can justify the use of survey methods for research
 You get practical experience with the empirical cycle
 You get to apply quantitative research methods and techniques related to survey
research
 You practice with writing a research plan + report
 You can operationalize and measure constructs within the context of a survey study

What is survey research?
-> Produce statistics about target population

Why survey research?




TWO INFERENCES: An inference is an idea
I. The answers given by your participants measure the desired concepts or conclusion that's
II. Your sample reflects the population you aim to study drawn from evidence

TWO TYPES OF ERRORS:
1. Random

COMMON SOURCES OF RANDOM ERROR IN SURVEY RESEARCH:
 Ambiguous wording of questions
 Deviations from the script by the interviewer
 Misunderstanding on the part of the interviewee

,  Memory problems on the part of the interviewee

2. Systematic
 Social Desirability




GETTING ANSWERS: SOCIAL DESIRABILITY
-> Make undesirable answer less threatening:
 Everybody makes mistakes in their lives. What about you? Did you commit any serious
crimes in the past that vou may or may not regret?
 Have you ever made any of these transgressions? (check all that apply):
 Wolf-whistling
 Ignoring a homeless person begging for attention
 Hitting a person
 Stealing
 Murder
-> Social desirability varies between groups
 How much money do you earn?
 How often do you get completely drunk?
 How many sexual partners have you had?

"The quality of data will be no better than the most error-prone feature of the survey design"
(Fowler, 2014, p.6)

SURVEY METHODOLOGY IN PRACTICE:

1. Research objective
 the aim of the study is to investigate to what extent demographic characteristics are
associated to how people describe the taste of cilantro
2. List of variables
 Taste of cilantro
 Demographic characteristics (age [ratio], sex [nominal], ancestry[nominal] )
3. Analysis plan

DEVELOPING AND EVALUATING QUESTIONNAIRES

four phases by Fowler (2004):
I. Preliminary question design steps
II. Presurvey evaluation

, III. Design, format, and layout
IV. Field pre-test

EXAMPLE:
I. Preliminary question design steps:
1. Focus groups (e.g., terminology: cilantro or coriander?)
2. Drafting questions

COMMON MISTAKES
 Ambiguous terms: 'often', 'regularly', frequently
 Long questions
 Double-barrelled questions: may be different answers to each part
 Very general questions: because they lack a frame of reference
 Leading questions: hinting at a preferred response
 Negative terms: not', 'never' - especially double negatives
 Technical terms: (jargon and acronyms)

OPEN ENDED QUESTIONS
 No/less bias from response options
 Increased validity
 Tiresome for a respondent
 Explorative questions
 Unanticipated responses
 Very important to clarify the question
 Length in centimeters
 Age in years
 Transformations after data collection/ lot of different responses
 Sometimes answer categories are preferred
 Less detailed, but less tiresome



THE FALLIBLE BRAIN
 How often in the last two months did you visit a bar?
 How often in the last two months did you take an exam?
 How often in the last two months did you go online to find health information?

 Over - and under-reporting
 Media use: often over-reported
 Salient behaviours more accurately reported

INCLUDING "DON'T KNOW" AS A RESPONSE OPTION
-> If you include it, people use it
 If you need people to choose one or the other: do not include don't know
 If it is possible that people lack the knowledge required to answer a particular question:
including don't know can be sensible

Is there an alternative solution?


 Routing - filter questions
o Some questions are not relevant to every interviewee

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller studentstudyhelp. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $6.90. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

59063 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$6.90
  • (0)
Add to cart
Added