Summary
Marketing samenvatting Hoofdstuk 2,3,4,8
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- Institution
In dit document vind je de samenvatting van de hoofdstukken 2,3,4,8 van het vak marketing.
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MarketingHoofdstuk 2.
Op de verkoopmarkt komen deze
marktgroepen voor:
1. Afnemers (vraagzijde)
2. Organisatie (aanbodzijde)
3. Concurrenten (aanbodzijde)
Op de inkoopmarkt komen deze
marktgroepen voor:
1. Toeleverende bedrijven
(aanbodzijde)
2. Organisatie (vraagzijde)
3. Concurrenten (vraagzijde)
4. Afnemers (vraagzijde)
Publieksgroepen: banken, overheid,
media, groepen zoals milieuorganisatie,
vakbonden etc.
Omgevingsfactoren: Economie,
bevolkings- samenstelling, klimaat,
technologie, politiek.
Hoofdstuk 3.
3.3 Soorten afnemers
Iedere branche kent zijn specifieke afnemers met eigen wensen en behoeften.
Particuliere gast:
- voor eigen gebruik en eigen rekening.
- oriënteert zich vooraf en prijs belangrijk.
- sfeer en gezelligheid bepalend, ondernemer en personeel kunnen door een
vriendelijke, gastvrije houding de gast aan zich binden
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