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Summary The role of public trust during pandemics: Implications for crisis communication
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Theories of risk perception regarding public trust.
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trust is most important in situations in which people lack the knowledge needed to make a decision.Instead of using their own knowledge, they rely on others when making a decision.
if people lack knowledge, they do not directly assess the risks and benefits associated with a hazard
but rely on trust to assess risks and benefits associated with a technology or activity.
One goal of risk management is using risk communication to correct possible distortions in people’s
risk perceptions
people who trusted the media and health ministry were more likely to adopt the recommended
behaviors compared with people who did not trust the media and health ministry. Even participants
who thought that the media had exaggerated the risks and that the health ministry was not doing a
good job of dealing with the hazard were more likely to perform the recommended behaviors if the
participants trusted the media and the health ministry
general practitioners and pediatricians were perceived as the most reliable source of information
about the influenza pandemic (Ferrante et al., 2011). If the advice given by general practitioners
differs from the advice given by government agencies, people will most likely do what their general
practitioners recommend, even if the level of trust in government agencies is high.
in cities with no SARS outbreak, trust and a sense of reciprocity were positively related to acceptance
of community actions. Trust was not a significant predictor in cities that experienced the outbreak,
however. The outbreak may have undermined people’s confidence in authorities that they could
control the disease. Results of this study question the importance of trust when a pandemic has
already emerged.
e, the majority of people did not perceive themselves or their family members as at risk
The Trust, Confidence, and Cooperation Model
Trust is defined as the willingness to make oneself vulnerable to another based on a judgment of
similarity of intentions or values. The judged value similarity between one’s currently salient values
and the values attributed to others determines social trust.
Confidence is defined as the belief based on past experience or evidence that certain future events
will occur as expected. Therefore, the abilities and competences attributed to others determine
confidence.
social trust was based on morality-relevant information and not on performance-relevant
information. Additionally, confidence, based on judged past performance, is dominated by social
trust, which is based on judged value similarity. Thus, when important morality-relevant issues are at
stake, the authors expected social trust to dominate confidence
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