Toegepaste organisatiekunde
Peter thuis
8e druk
ISBN: 978-90-01-73849-5
, Inhoudsopgave
5.2 Alternatieve uitgangspunten voor een strategie..............................................................................3
5.2.1 Generieke strategieën volgens Porter.......................................................................................3
Stuck in the middle.........................................................................................................................3
5.2.2 De strategische klok volgens Johnson en Scholes......................................................................3
5.2.3 De drie waardestrategieën van Treacy en Wiersema................................................................4
Operational excellence (excellente bedrijfsvoering).......................................................................4
Product leadership (productleiderschap).......................................................................................4
Customer intimacy (klantpartnerschap).........................................................................................4
5.2.4 De confrontatiestrategie volgens Cooper..................................................................................4
5.2.5 Blauwe-oceaanstrategieën van Chan Kim en Mauborgne.........................................................5
5.2.6 De strategietypologieën van Miles en Snow..............................................................................5
5.3 Alternatieve richtingen voor een strategie.......................................................................................5
5.3.1 Marktpenetratie als strategierichting........................................................................................6
5.3.2 Marktontwikkeling als strategierichting....................................................................................6
5.3.3 Productontwikkeling als strategieontwikkeling.........................................................................6
5.3.4 Diversificatie als strategierichting..............................................................................................6
2 Hoofdstuk 5: Strategieontwikkeling
Gerelateerde diversificatie.............................................................................................................6
5.3.5 Terugtrekking als strategierichting...........................................................................................7
5.3.6 Consolidatie als strategierichting...............................................................................................7
5.4 Alternatieve methoden voor het uitvoeren van een strategie.........................................................7
5.4.1 Zelfstandige ontwikkeling..........................................................................................................8
5.4.2 Fusies en overnames.................................................................................................................8
5.5 Bedrijfsmodellen..............................................................................................................................9
5.5.2 verdienmodellen......................................................................................................................10
5.6 evaluatie en selectie van strategische alternatieven......................................................................10
5.6.1 Evaluatie van strategische alternatieven.................................................................................10
Geschiktheid.................................................................................................................................10
Haalbaarheid................................................................................................................................10
Aanvaardbaarheid........................................................................................................................11
5.7 Begrippen.......................................................................................................................................11
2|Pagina
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