100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Principals of marketing $3.49
Add to cart
Quickly navigate to
Preview
  2.  
  3. The University Of Kent (UKC)
  4.  
  5. Education
  6.  
  7. Introduction to business

Class notes

Principals of marketing

 7 views  0 purchase
  • Course
  • Introduction to business
  • Institution
  • The University Of Kent (UKC)
  • Book
  • Kotler On Marketing

This is a document well detailed but still in summary that doesn't limit any student in any faculty as long as its all about business with well defined marketing process ,understanding the market and the customers general market strategy and the difference between celling process and marketing pro...

[Show more]

Preview 3 out of 29  pages

Document information

  • October 1, 2021
  • 29
  • 2021/2022
  • Class notes
  • Bryan comeway
  • All classes

Subjects

  • marketing process
  • value proposion
  • customer value and satisfaction

Connected book

book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:

More summaries for

  • Inleiding tot de marketing samenvatting H1 t-m H6 zonder H5.
  • Conceptos básicos de Marketing
  • these are among the types of help a firm can get by utilizing a channel’s partner. They are an important part of an organization as they act as the extension of the company and specialize in promoti...
All for this textbook (6)

Written for

  • The University Of Kent (UKC)
  • Education
  • Introduction to business
All documents for this subject (1)

Seller

avatar-seller
BrianMbaabu

Content preview

MKTG 220: PRINCIPLES OF MARKETING




Ref: Phillip Kotler & Gary
Armstrong

, ¿WHAT
IS
MARKETING?

, PRINCIPLES OF MARKETING
• Marketing is • Marketing is the
process by which
human activity
companies create
directed at value for customers
satisffying needs and build strong
and wants through customer relationships
exchange in order to capture
value from customers
processes. in return.
Philip Kotler 1976 Philip Kotler 2008

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller BrianMbaabu. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $3.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

52355 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$3.49
  • (0)
Add to cart
Added