Summary
Samenvatting Strategisch Management & Marketing
- Course
- Institution
- Book
Hierin staan de hoofstukken 1, 2 en 6 samengevat + een toevoeging van diverse interne analyse modellen.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Seller
Follow
SV1999
Reviews received
Content preview
Strategisch Management &Marketing
1
,Inhoud
Stof per week.........................................................................................................................................3
Hoofdstuk 1 Marketing...........................................................................................................................4
Paragraaf 1.1 Wat is marketing?.........................................................................................................4
Paragraaf 1.2 Wat is een marketingproces?.......................................................................................4
Paragraaf 1.3 Marketingconcepten....................................................................................................8
Hoofdstuk 2 Bedrijfs- en marketingstrategie..........................................................................................9
Paragraaf 2.1 Strategische planning voor het hele bedrijf: de rol van marketing...............................9
Paragraaf 2.2 De marketing plannen: samenwerkingsverbanden aangaan om klantrelaties op te
bouwen.............................................................................................................................................11
Paragraaf 2.3 Marketingstrategie en de marketingmix....................................................................12
Paragraaf 2.3.2 het verdienmodel....................................................................................................13
Hoofdstuk 6 Marktsegmentatie, doelgroepbepaling en positionering.................................................14
Paragraaf 6.1 Marktsegmentatie......................................................................................................14
Paragraaf 6.1.1 Segmentatiecriteria voor de consumentenmarkt................................................14
Paragraaf 6.1.2 Segmentatie van business-to-businessmarkten..................................................15
Paragraaf 6.1.3 Segmentatie van internationale markten............................................................15
Paragraaf 6.1.4 Voorwaarden voor een effectieve segmentatie..................................................16
Paragraaf 6.2 Keuze van de doelgroep.............................................................................................16
Paragraaf 6.2.1 Marktsegmenten beoordelen..............................................................................16
Paragraaf 6.2.2 Doelmarkten selecteren......................................................................................16
Paragraaf 6.2.3 Overige aspecten van doelgroepmarketing.........................................................18
Paragraaf 6.3 Positionering om concurrentievoordeel te behalen...................................................19
Paragraaf 6.3.1 Positioneringsdiagrammen..................................................................................19
Paragraaf 6.3.2 Positioneringsstrategie kiezen.............................................................................19
Paragraaf 6.3.3 De gekozen positie over het voetlicht brengen en waarmaken...........................20
Interne analysemodellen......................................................................................................................21
The Golden Circle van Simon Sinek...................................................................................................21
7S-model van McKinsey....................................................................................................................21
Kerncompetenties van Hamel en Prahalad.......................................................................................22
Value Chain van Porter.....................................................................................................................22
Porters generieke concurrentiestrategieën......................................................................................23
Treacy en Wiersema’s waardestrategieën........................................................................................24
2
, Stof per week
Week Stof
1 Hoofdstuk 1
Hoofdstuk 2.3.2
2 Hoofdstuk 2.1, 2.2, 2.3.1
3 Hoofdstuk 2.1, 2.2, 2.3.1
4 Hoofdstuk 2.1, 2.2, 2.3.1 + Hoofdstuk 6
5 -
6 -
7 -
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller SV1999. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.55. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53022 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now