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ISBN: 978-81-317-3409-4
987654321
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, Syllabus of the
University of Kerala
CO1141: PERSPECTIVES AND METHODOLOGY OF BUSINESS EDUCATION
Credits—3; Contact hours—69
Aim of the course
The course aims at introducing the student to the world of business studies and the general
methodology of different subjects that come under it.
Objectives of the course
1. To understand business and its role in society
2. To understand entrepreneurship and its heuristics
3. To comprehend the business environment
4. To enable the student to undertake business activities
Module I (12 hours)
Functioning of economic systems: divisions of labour, innovation, flow of goods and services
and accumulation of wealth under different economic systems—capitalism, socialism, com-
munism, mixed economies, planned economies.
Different forms of business organization: individual and organized business, family and
corporate entities, business for profit and not-for-profit.
Business entities: individuals, cooperatives, trusts, partnerships, undivided families, joint
stock companies, private public and joint ventures.
Business examples in different sectors of the economy (primary, secondary and ter-
tiary): agriculture, trading, retailing, manufacturing, hospitality, tours, travel, recreation,
adventure sports, healthcare, education and other contemporary business areas.
Module II (12 hours)
Role of business in economic development.
The Indian development experience: role of public and private sectors in the post-
colonial period, experience of liberalization and globalization.
iii
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