Summary
Samenvatting Loop je vast met marktonderzoek?
- Course
- Institution
In deze samenvatting worden de lessen van marktonderzoek in jaar 2 blok 2 genoemd.
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By: alyshaverhage • 2 year ago
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kristelvdh
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MARKTONDERZOEKK2
12 JANUARI 2021
K2E
Kristel van den Hoven
,Inhoud
Hoorcollege 1.........................................................................................................................................3
Hoorcollege 2.........................................................................................................................................4
Analyseproces...................................................................................................................................4
Hypothesen..................................................................................................................................4
Significantie..................................................................................................................................4
Het selecteren van een geschikte toets........................................................................................4
Bereken de statistische uitkomst..................................................................................................5
Bepaal o.b.v. je output het resultaat............................................................................................8
Trek de juiste conclusie................................................................................................................8
Hoorcollege 3.........................................................................................................................................9
Klantbeeldinformatie.........................................................................................................................9
Klantgegevens...................................................................................................................................9
Klantcontacten..................................................................................................................................9
Producten en diensten......................................................................................................................9
Processen en workflow.....................................................................................................................9
Marketing en communicatie.............................................................................................................9
Historische gegevens.......................................................................................................................10
Analyse gegevens............................................................................................................................10
Kwaliteit klantenbestand =..............................................................................................................10
Ethisch.............................................................................................................................................10
Data verrijken..................................................................................................................................10
Hoorcollege 4.......................................................................................................................................12
Big data............................................................................................................................................12
Volume.......................................................................................................................................12
Velocity.......................................................................................................................................12
Variety........................................................................................................................................12
Veracity......................................................................................................................................12
Enkele toepassingen big data.....................................................................................................12
Datamining......................................................................................................................................12
, Data-analytics..................................................................................................................................13
Enkele toepassingen Big Data..........................................................................................................13
Software..........................................................................................................................................14
Extra begrippen boek...........................................................................................................................15
Documentaire.......................................................................................................................................16
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