D 2 E VA LUATE TH E E F F EC TIV ENES S O F B U S I N ES S I N FO RMATION A ND
ITS
CO M M UNI CATI ON A S A K E Y CO N TRI BU TOR TO TH E S U C C ES S O F
SA FA R ICOM LTD, U S I N G
E X A M PL ES TO I L LU STR ATE.
By Wayne Craig
, SAFARICOM MOBILE DATA SERVICE
in 2013, Safaricom was had started an advertisement campaign that was advertising its new mobile data service. Mobile data was a very innovativ
because people did not have to access the internet through a landline or WIFI router. Users could access the internet anywhere they were if they
Simcard. They advertised this in a very unconventional way at the time which was by having an animated film and character advertising their
advertisement had a very expressive and pompous 3d cartoon character that was following an exercising video on his cell phone that was stre
Safaricom's mobile data service. He was saying phrases like “masgwembe masgwembe sgwembe”(my muscles in English). The video currently has 1
likes, and only 25 dislikes. The video was mostly advertised through television stations like KTN because, in 2013, internet access was not as comm
now.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller WayneCraig911. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.49. You're not tied to anything after your purchase.
