RED: Followed by a definition
GREEN: Calculation
PURPLE: AthenaStudies midterm lesson additions
BLUE: tips
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,LECTURE 1
Supply chain
A supply chain is formed by suppliers of raw materials who supply raw materials to
manufacturers, who produce the final product, which is distributed by distributors to customers
and retailers.
-> consists of stakeholders and flows (information does not have to be direct contact - it could
be a one way street ( example postnl))
Schematic for stakeholders
Characteristics of different stakeholders
Suppliers: Supply raw materials, (semi) finished products to manufacturers.
Two key strategies:
- Supplying demand at the lowest possible costs
- Responding quickly to changing requirements and demand to minimise stockouts
Manufacturers: consider what to make and what to buy -> how to select & develop suppliers.
Distributors: temporarily store products in warehouses to balance fluctuation in production and
demand. -> also handle transportation. (manufacturers to retailers)
Retailers: sell products and services to customers & perform marketing activities.
, Customers: buy products and services -> source for revenue.
Without customers, no supply chain.
Cooperation and integration of materials and information and trust throughout the supply chain
might be necessary to obtain a valuable chain with satisfied customers.
Effective supply chain management is the management of flows between and among supply
chain stages to maximize total supply chain surplus
Supply Chain Surplus = Customer Value – Supply Chain Cost
How to maximize:
1. by understanding what the value is for the customer.
2. Try and create this value
3. How? At minimum overall cost (NOT for the company, minimum OVERALL)
Schematic view on logisics
a product is finished and gets into the inventory of finished products - example of
outbound logistics
Is it purchase or production?
yes - Inbound logistics
no - Outbound logistics
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