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Aantekeningen colleges Webweter

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  • Course
  • Webweter (AWIWEB)
  • Institution
  • Hogeschool Arnhem En Nijmegen (HAN)
  • Book
  • Basisboek online marketing

In dit document zijn alle aantekeningen te vinden van de hoorcolleges van de Webweter. Het bevat alle belangrijke begrippen, figuren en modellen. Het zijn vooral belangrijke herkenningspunten uit de hoorcolleges die terugkomen op het tentamen.

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Document information

  • October 12, 2021
  • 14
  • 2021/2022
  • Class notes
  • Ilja
  • All classes

Subjects

  • marketing
  • webweter
  • communicatie

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Written for

  • Hogeschool Arnhem en Nijmegen (HAN)
  • Communicatie
  • Webweter (AWIWEB)
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Content preview

Powerpoints Webweter
1.1 Marketing
Marketing = inspelen op de behoefte van de klant met alle bedrijfsactiviteiten.

Geschiedenis




Marketingmix: 4 p’s
1. Product
2. Prijs
3. Plaats
4. Promotie


Productlevenscyclus




Waar komt een prijs vandaan




Vaste vs variabele kosten

 Vaste en variabele kosten
 Overhead
 Loss leader

, Distributiekanaal




1.2 Online marketing




Traditionele marketing = inspelen op de behoefte van de klant met alle bedrijfsactiviteiten.


Relatie traditionele marketing

 Informatie beschikbaar voor klant
 Informatie op maat
 Informatie over potentiele klanten beschikbaar
 Goed meetbaar
 Interactiviteit met klant
 Veel informatie-uitwisseling tegen geringe kosten
 Budget effectiever inzetten

Website centraal
 Corporate sites
 Webshops
 Communicatiesites
 Merksites
 Dienstverleningssites
 Portals
 Inhoudsites

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