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Research Methods For Business 8th - 75 common test bank questions with answers - new 2024
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Research Methods For Business Students, 8th Edition Solution Manual by Mark Saunders, Philip Lewis, Verified Chapters 1 - 14, Complete Newest Version
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MULTIPLE CHOICE VRAGEN (50 punten)1. Zijn de volgende stellingen juist of onjuist?
1. Wanneer je in je vragenlijst de vragen voor het meten van een bepaalde variabele baseert
op die
uit een bekend wetenschappelijk ar;kel is het bepalen van de interne consisten;e (ofwel de
betrouwbaarheid) niet meer nodig.
2. Ook wanneer er geen modererende variabele in een regressiemodel is opgenomen is het
testen
op mul;collineariteit belangrijk.
a. Alleen stelling 1 is juist.
b. Alleen stelling 2 is juist.
c. Beide stellingen zijn juist.
d. Geen van de stellingen is juist.
2. De samenhang tussen de dagelijkse beurskoersen van bedrijf A en de dagelijkse
beurskoersen van
bedrijf B over 2010 dient getest te worden middels:
a. een t-test.
b. een χ
2
-toets..
c. ANOVA.
d. correla;e analyse.
3. Om te toetsen of er verschil bestaat tussen de gemiddelde fast-food bestedingen van vijf
groepen
Nederlanders gebruikt men:
a. een t-test.
b. een χ
2
-toets.
c. ANOVA.
d. correla;e analyse.
4. De uitkomsten van een regressie analyse mogen pas geïnterpreteerd worden wanneer de
R
2
hoger is dan:
a. 0,4.
b. 0,5.
c. 0,6.
d. De hoogte van de R
2
is geen voorwaarde voor het mogen interpreteren van de uitkomsten.
5. Een bouwbedrijf onderscheidt drie klanJypen: klanten die afgelopen vijf jaar 1) tussen de 0
en
5000 euro, 2) tussen de 5001 en 10000 euro en 3) meer dan 10000 besteed hebben. Het
klanJype is:
a. interval geschaald.
b. nominaal geschaald.
c. ra;o geschaald.
d. o
MULTIPLE CHOICE VRAGEN (50 punten)
1. Zijn de volgende stellingen juist of onjuist?
1. Wanneer je in je vragenlijst de vragen voor het meten van een bepaalde variabele baseert
op die
uit een bekend wetenschappelijk ar;kel is het bepalen van de interne consisten;e (ofwel de
,betrouwbaarheid) niet meer nodig.
2. Ook wanneer er geen modererende variabele in een regressiemodel is opgenomen is het
testen
op mul;collineariteit belangrijk.
a. Alleen stelling 1 is juist.
b. Alleen stelling 2 is juist.
c. Beide stellingen zijn juist.
d. Geen van de stellingen is juist.
2. De samenhang tussen de dagelijkse beurskoersen van bedrijf A en de dagelijkse
beurskoersen van
bedrijf B over 2010 dient getest te worden middels:
a. een t-test.
b. een χ
2
-toets..
c. ANOVA.
d. correla;e analyse.
3. Om te toetsen of er verschil bestaat tussen de gemiddelde fast-food bestedingen van vijf
groepen
Nederlanders gebruikt men:
a. een t-test.
b. een χ
2
-toets.
c. ANOVA.
d. correla;e analyse.
4. De uitkomsten van een regressie analyse mogen pas geïnterpreteerd worden wanneer de
R
2
hoger is dan:
a. 0,4.
b. 0,5.
c. 0,6.
d. De hoogte van de R
2
is geen voorwaarde voor het mogen interpreteren van de uitkomsten.
5. Een bouwbedrijf onderscheidt drie klanJypen: klanten die afgelopen vijf jaar 1) tussen de 0
en
5000 euro, 2) tussen de 5001 en 10000 euro en 3) meer dan 10000 besteed hebben. Het
klanJype is:
a. interval geschaald.
b. nominaal geschaald.
c. ra;o geschaald.
d. o
BRT Summary
Business research A series of well-thought out activities and carefully executed data
analyses that help a manager to avoid, solve or minimize a problem.
• To be able to perform business research
• To be able to steer business research
• To be able to evaluate business research
Managerial decisions based on good research tend to be more effective in contrast to
hunches, intuition and past experiences that are more likely to be wrong.
, 6 Hallmarks – characteristics considered as good Business research
1. Purposiveness Knowing the why or your research, so a purpose.
Need to know the problem and what you want to solve
2. Rigor Strict precision of exactness (representative sample)
When ensuring a sound theoretical base
When ensuring a sound methodological design
3. Objectivity Drawing conclusions based on facts (rather than on subjective ideas)
4. Parsimony Shaving away unnecessary details
Explaining a lot with a little
5. Replicability Finding the same results if the research is repeated in similar circumstances.
6. Generalizability Being able to apply the research findings in a wide variety of different settings
Should hold for fundamental research… but much less so for applied research
Fundamental = basic = pure research Applied research
General new knowledge about how problems that occur in To solve a current problem faced by a manager
several firms can be solved
Applies to several organizational settings Applies to a specific company
Mainly within universities and knowledge institutes Within firms or research agencies
Goal: at a later stage it can be applied by organisations by
smaller settings that they can solve their own problems.
Driven purely by curiosity and a desire to expand our Used to answer a specific question that has
knowledge. direct applications to the world.
Fills in the knowledge we don’t have. Seeks to answer a question in the real world, to
solve a problem.
Inductive research Deductive research
Data theory Existing theory Data
Building theory Testing theory
Qualitive data, means that is express announces, Find evidence for the existing theory.
details and depth.
From the bottom up From the top down
Observation (data) pattern tentative hypothesis Theory tentative hypothesis observation (data)
theory confirmation
Step 1 Define the business problem
A business problem does occur when there is a gap between the actual state of a company
and the desired state.
2 types:
1. The actual situation in the company is seriously wrong and needs to be solved asap
2. The actual situation is not seriously wrong but can be improved, it can be made better
Good BP Feasibility (is it doable?)
Demarcated (afbakenen)
Relevance (worthwhile and it should matter)
, Able to gather the required data
New data
Existing data
Relevance
Managerial relevant Who benefits form having the problem solved?
Academic relevant Has the problem not already been solved in prior research?
Checklist managerial relevance:
• For managers (brand managers, accountants)
• For end users (consumers, investors)
• For public policy makers (government, EU)
Checklist Academic relevance:
• Completely new topic
• New context
• Integrate scattered research (Integreer verspreid onderzoek)
• Reconcile contradictory research (Tegenstrijdig onderzoek verzoenen)
Step 2 formulate a problem statement
Characteristic’s good problem statement:
• Formulated in term of variables and relations
of these variables
• Open-ended question
• Stated clearly/unambiguously
• Managerial and academically relevant
Characteristic’s research questions
• Should collectively address the PS (One PS is translated into multiple RQ)
• First question theoretical, then practical RQ (same order as in research report)
• Stated clearly/unambiguously (no vague elements)
Theoretical research questions
• Context questions (what is…) (only if context needs elaboration)
• Conceptualization questions (what is…) (only for the key variable(s) that need
elaboration)
• Relationship questions (which variables…)(how does.. affect …) (All relationship in
the PS should be covered)
Practical research questions
• Relationship question (this is a number) (to what extent…) (to whay extent does X
affect Y) (What is the relative magnitude or the relations?)
• Implication question (open ended) (How can practitioners implement your results?)
(what can they you with your findings?) (You always have to use an implication
question)
Step 3 Developing a conceptual model
Theoretical framework consists of:
• Variable definitions
• Conceptual model – graphical representation
• Hypotheses – relations between variables
Theoretical framework purpose: Develop a conceptual framework and explain relationship
between variables.
Define good variable
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