Dit document bevat een onderzoek waarbij er gekeken wordt of een nieuwe product op de markt kan worden gebracht. Tevens is er ook onderzoek gedaan naar de concurrentie in de huidige economische situatie. Behaalde cijfer was een 6.5.
Business Studies, Accountantcy En Finance & Control
Marketing (2815BS114A)
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Project Red Bull
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Opleiding: Business Studies
Klas: 1D
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, Inhoudsopgave
Inleiding.................................................................................................................................................5
De aanleiding......................................................................................................................................5
Probleemanalyse.................................................................................................................................5
Doelstelling........................................................................................................................................5
Onderzoeksvragen..............................................................................................................................5
Methodologie......................................................................................................................................6
Hoofdstuk 1: Marketing..........................................................................................................................7
Inleiding..............................................................................................................................................7
1.1 Huidige productassortiment:.........................................................................................................7
1.2 Merkenportfolio............................................................................................................................8
1.3 Marketingmix...............................................................................................................................8
1.4 Concurrenten...............................................................................................................................10
Hoofdstuk 2: Algemene Economie.......................................................................................................13
Inleiding............................................................................................................................................13
2.1 Marktvorm..................................................................................................................................13
2.2 Meso-economische ontwikkelingen............................................................................................13
2.3 Het vijfkrachtenmodel van Porter...............................................................................................13
2.4 Macro-economische ontwikkelingen..........................................................................................14
Hoofdstuk 3: Marktonderzoek..............................................................................................................17
Hoofdstuk 4: Bevindingen en conclusie................................................................................................18
Conclusie en aanbeveling.....................................................................................................................20
Verwijzingen........................................................................................................................................21
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