Summary
Summary of articles semester 1
- Course
- Institution
These are summaries of the articles for semester 1 of Corporate Communication Masters at the UvA.
[Show more]
Seller
Follow
carlotaguardado
Content preview
Organizational listening: Addressing a major gap in public relations theory and practice● Most public relations lit. theorize public relations as dialgue, two way comm, relation
between organization and publics, co-creation, relationship with trust, satisfaction,
control- the extent of symmetry = sociocultural turn emphasize stakeholder’s and
societal interests (thus paper propose expansio of PR theory, in relation to
listening to realize normative notions of PR and give effect to claims of dialgue
and engagement
● Analyze 3 country study (2 years) examining organizational listening among
government, corporate, NGO, nonprofit org. = how well org listen through range of
practices- specially practices of strategic communication, communication management,
corporate com, (largely synonymous to PR)
Key concepts and principles
● 5 core concepts and principles of PR practice
1) Two-way communication: between organizations and their publics expressed in a two-
way symmetrical model of PR, central to excellence theory. Here the mixed motive
model has been incorporated
2) Relationships: maintaining relationships focus of PR. here is a concept of control
mutuality= acceptance by parties in a relationship that each should be able to
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller carlotaguardado. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.45. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
82871 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now