Vocabulary list marketing English 2A - upper intermediate market leader
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International Business And Languages
Engels
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Wat moet je kennen:
Market leader: units 1-5 all vocabulary and grammar
covered, grammar reference 1-4
Collins: 1-3
All present past and future tenses
Business Idioms
Common Business Abbreviations
Adjective and adverb formation hand out
Negotiation vocabulary
Professional English marketing hand out
Writing for business purposes
Revision per hoofdstuk oefenen (market leader)
,Market leader: units 1-5 all vocabulary and
grammar covered, grammar reference 1-4
Unit 1 Communication
Vocabulary
Synonym
articulate articuleren clear to understand
focused gericht
reserved gereserveerd
coherent logisch en samenhangend able to express
ideas
hesitant aarzelend reluctant to speak
responsive aanspreekbaar, beleefd eager to react
eloquent goed kunnen formuleren concise
inhibited weerhouden, niet relaxt
sensitive gevoelig
extrovert naar buiten gekeerd outgoing
persuasive overtuigend good at influencing
succinct kort, met weinig woorden concise
fluent vloeiend easy to understand
rambling afdwalend
vague vaag talking confused
looking at another person: face to face
upsetting or embarrassing someone by being rude or tactless:
offence
not be caught or punished when you have done something
wrong: get away with
pretend something is true in order to deceive people: to make
things up
keeping writing or talking to someone, even though you do not
see them often: keeping in touch
aiming an idea or product at someone: pitching
Idioms
,to put it in a nutshell To give the main facts in a
short, clear way
to get straight to the point To talk about the most
important thing
to hear it on the grapevine To hear about something
from other people
to put someone in the picture To give the latest
information
to get the wrong end of the To not understand
stick something
to be on the same wavelength To share similar opinions
and ideas
can’t make head nor tale of it to fail to understand
anything
to talk at cross-purposes To not understand someone
to beat about the bush To delay talking about
something
to get it straight from the To be told something by
horse’s mouth someone who has direct
knowledge of it
to be like talking to a brick wall To try to communicate with
an unresponsive person
to keep someone in the loop To include someone in group
communication
Grammar reference
In the languages of business, idioms and metaphors are often
used with reference to the domains of sport, war and gambling.
Sport
I don’t know the exact price, but $500 is a good ballpark
figure (estimate=schatten)
She’s smart and really on the ball (quick to understand)
Follow his advice, and it’ll be plain sailing (easy to do or
achieve)
You don’t know where you stand – they keep moving
goalposts (changing their aims or decisions)
There must be no unfair competition in the EU, and we
shall continue to stress the need for a level playing field
(a situation that gives no one an advantage)
War
Bill’s on the warpath (very angry) again, there are
mistakes in the publicity material we sent out.
You may have to do battle with (fight it out with) the
insurers because they won’t want to pay up.
, Manufacturers often feel they are fighting a losing
battle (making no progress) against counterfeiting.
If you can convince the commercial attaché here, that’s
half the battle (the rest is easy)
I’ve been fighting a running battle (having a series of
arguments) with the financial department, but they won’t
give us the money.
She may want to convince you otherwise, but you should
stick to your guns (maintain your point of view)
She’s up in arms (very angry and ready to fight) about
the lack of safety procedures.
Gambling
We are trying to hedge our bets (reduce our chances of
failure) and not put all our eggs in one basket.
The odds are stacked against us (there are many
difficulties), but we’re determined to succeed.
It makes no odds (makes no difference) whether we get
permission or not, we’ll go ahead anyway.
They are paying over the odds (more than it’s worth) for
the site, but it’s a prime location.
We had our doubts about Susan, but she has really come
up trumps (produced good, unexpected results)
If you play your cards right (do the right thing) you’ll get
the promotion.
Unit 2 International marketing
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