Vocabulary list marketing English 2A - upper intermediate market leader
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Fontys Hogeschool (Fontys)
International Business And Languages
Engels
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Engels tentamen semester II
Wat moet je kennen:
Collins 4, 5, 6, 7, 8, 9
Market leader: units 6, 7, 8, 9, 10 + language reference
Handouts covered
Handouts graphs
Page 143 Grammar for Business (hand out)
Passive & active
Dependent prepositions
Modals & the modal passive
Conditionals
Adverbs
Gerunds
Belangrijkste wat je moet kennen:
Market leader (zin kunnen maken waarin de betekenis duidelijk wordt)
Prefixes (de, re, ex)
Passive sentences kunnen maken
Prepositions (voorzetsels)
Gerunds (ing, blz 150)
Conditional tenses
Models (would, could, can, may)
Graph terms (hier moet je een verhaaltje over kunnen schrijven)
Collins
,4.1 What makes a good salesperson?
empathize: if you empathize someone, you understand their situation, problems
and feelings, because you have been in a similar situation.
close: complete successfully. Example: to close a business deal.
persuade: if you persuade something, you cause them to do it by giving them
good reasons for doing it.
read: understanding what someone is thinking or feeling by the way they behave
or the things they say. Example: reading someone.
salesperson: a person who sells things. Collocations:
a top / a professional / a successful / an excellent / an effective / an experienced
knowledgeable: having a clear understanding of many different facts about
their job or a particular subject.
4.2 Orders and stock control
stock: a shop’s stock is the total amount of goods that it has available to sell.
order: a request for something to be brought, made or obtained for you in return
for money.
on order: something that has been asked for, but has not yet been supplied.
re-order level: the re-order level of a particular stock is the point at which the
existing stock becomes so low that new stock needs to be ordered.
stock control: the activity of making sure that a company has the right amount
of goods available to sell.
purchasing department: the section of a company that is responsible for
buying products, components or materials.
lead time: the period of time that it takes for goods to be delivered after
someone has ordered them.
logistics: the management of the flow of materials through an organization,
from raw materials to the finished product and also the management of
distribution.
4.3 Distribution
distribution network: a set of distribution chains.
, warehousing: the act of storing materials or goods in a warehouse.
warehouse: a large building where raw materials or manufactured goods are
stored until they are exported to other countries or distributed to shops to be
sold.
distribution chain: all the stages that goods pass through between leaving a
factory and arriving at a retailer.
distribution: channel / system / centre / hub / warehouse / methods / of
something
freight: the movement of goods by lorries, trains, ships or aeroplanes.
forwarding: the collection, transportation and delivery of goods.
end user: is the user of a product or service that it has been designed for, rather
than the person who installs or maintains it, or indeed who bought it.
agent: a person who looks after someone else’s business affaires or does
business on their behalf.
4.4 Sales methods
B2C: business to consumer.
B2B: business to business.
online retail: the business or activity of selling goods or services via the
Internet.
home shopping: the activity of buying things from an online retailer or from a
TV shopping channel.
cold call: if someone makes a cold call, they telephone or visit someone they
have never contacted, without making an appointment, in order to try and sell
them something.
direct mail: advertising mails. Often people refer it as junk mail because they
have not asked for it and do not want it.
sample: a small quantity of a product that shows you what it is like.
4.5 Retailing
retailer: a person or business that sells goods direct to the public.
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