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Week 10 Self Assessment 6_ Data Analytics Business - MGT-6203-OAN
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Week 10 Self Assessment 6_ Data Analytics Business - MGT-6203-OAN
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3/25/2020 Week 10 Self Assessment 6: Data Analytics Business - MGT-6203-OANWeek 10 Self Assessment 6
Due Mar 25 at 11:59pm Points 10 Questions 10
Available Mar 6 at 8am - Mar 25 at 11:59pm 20 days Time Limit None
Allowed Attempts Unlimited
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Attempt History
Attempt Time Score
KEPT Attempt 4 1 minute 10 out of 10
LATEST Attempt 4 1 minute 10 out of 10
Attempt 3 2 minutes 8 out of 10
Attempt 2 24 minutes 7 out of 10
Attempt 1 2 minutes 3 out of 10
Correct answers are hidden.
Score for this attempt: 10 out of 10
Submitted Mar 25 at 10:06am
This attempt took 1 minute.
Question 1 pts
According to the lecture, which of the following is not one of the
characteristics of objectives when establishing social media goals?
Attainable
Comprehensive
Relevant
, 3/25/2020 Week 10 Self Assessment 6: Data Analytics Business - MGT-6203-OAN
Question 2 pts
Please choose the correct ranking of the risks of running
advertisements for advertisers, from
the most riskiest to the least.
Cost per view, cost per sale, cost per click
Cost per sale, cost per click, cost per view
Cost per view, cost per click, cost per sale
Question 3 pts
According to the lecture, what model do hybrid advertisements use?
Cost per view model.
Cost per view + cost per click model
Cost per view + cost per sale model
For questions 4-7, refer to the Star Digital case study.
Question 4 pts
According to the Star Digital case, which of the following was not a
reason for the increase
in spending on online advertising when compared to traditional TV
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