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Hogeschool Leiden (HSL)
Inleiding Organisatiekunde (IITORG)
Summary
Samenvatting IITORG
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Course
Inleiding Organisatiekunde (IITORG)
Institution
Hogeschool Leiden (HSL)
Samenvatting van mijn aantekeningen en de collegeslides van IITORG. Het document is ingedeeld in de verschillende weken. Ik heb bij het samenvatten niet naar het boek gekeken. Wel heb ik alle stof van het boek gelezen, maar dit voegt weinig toe aan wat er al in de videocolleges wordt verteld naar m...
,Inhoud
Week 1: organisatie, omgeving, leiderschap, cultuur.............................................................................5
Organisatie.........................................................................................................................................5
Missie.................................................................................................................................................5
Missionstatement...............................................................................................................................5
Visie....................................................................................................................................................5
Principes.............................................................................................................................................5
De omgeving van een organisatie.......................................................................................................6
De organisatie als sociaal systeem......................................................................................................6
Functionele lijn-staf-organisatie.........................................................................................................7
Projectorganisatie...............................................................................................................................7
Macht.................................................................................................................................................7
Politiek................................................................................................................................................8
Hiërarchie en coördinatie...................................................................................................................8
Cirkel van falen...................................................................................................................................8
Cirkel van succes.................................................................................................................................9
Leiderschapsstijlen Quinn...................................................................................................................9
Situationeel leiderschap Hersey.......................................................................................................10
Skill-Will diagram..............................................................................................................................10
Situationeel leiderschap...................................................................................................................11
Zeggenschap en beslissingen............................................................................................................11
Culturele typologie Hofstede............................................................................................................12
Week 2: Value chain, Mintzberg, contingentie, levenscyclus...............................................................13
Value Chain Porter............................................................................................................................13
Configuraties van Mintzberg.............................................................................................................14
Ondernemersorganisatie..............................................................................................................14
Machineorganisatie......................................................................................................................15
Professionele organisatie..............................................................................................................15
Innovatieve organisatie................................................................................................................16
Gedivisionaliseerde organisatie....................................................................................................16
Zendings- en politieke organisatie................................................................................................16
Contingentietheorie.........................................................................................................................16
Kenmerken organisaties...................................................................................................................17
Levenscyclus van organisaties..........................................................................................................17
Week 3: Levensfasen en crisissen in een organisatie...........................................................................18
1
, Model van Greiner............................................................................................................................18
Crisis 1: leiderschapscrisis.............................................................................................................18
Crisis 2: automomiecrisis..............................................................................................................18
Crisis 3: beheerscrisis....................................................................................................................18
Crisis 4: bureaucratiecrisis............................................................................................................19
Crisis 5: overlegcrisis.....................................................................................................................19
Crisis 6 : identiteitscrisis................................................................................................................19
Het vierfasenmodel Hardjono..........................................................................................................19
Week 4: rechtsvormen, PMC’s, BCG en Producten..............................................................................20
Rechtsvormen...................................................................................................................................20
Product-Markt combinaties Ansoff...................................................................................................20
Boston Consulting Group (BCG matrix).............................................................................................21
Product Life Cycle Vernon.................................................................................................................21
Adoptiecurve van Rogers..................................................................................................................22
Product/dienst..................................................................................................................................23
De productsamenstelling (Leeflang).................................................................................................23
De productsamenstelling (Copeland)...............................................................................................23
Productensamenhang.......................................................................................................................24
Producten naar inkomen..................................................................................................................24
Fabrikantmerken..............................................................................................................................24
Distribuantenmerken.......................................................................................................................24
Trading up.........................................................................................................................................24
Trading down....................................................................................................................................24
Week 5: Promotie, plaats, distributie en kanalen.................................................................................25
Promotie...........................................................................................................................................25
Reclame............................................................................................................................................25
Reclametechnieken..........................................................................................................................25
Herhaling......................................................................................................................................25
Testimonials..................................................................................................................................26
Actiegeoriënteerd.........................................................................................................................26
MBTI.............................................................................................................................................26
Teasing..........................................................................................................................................26
Viral..............................................................................................................................................26
Aspirationeel.................................................................................................................................27
Public relations (PR)..........................................................................................................................27
Direct marketing...............................................................................................................................27
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