Communicatie, Gedrag &
Beïnvloeding
Samenvatting van kennisclips, abstract van artikelen & proeftentamen door Sophie
Gersjes
1
,Inhoudsopgave
Inhoudsopgave 2
College 1: inleiding 4
Artikel 1: Five Principles for Ethical Persuasion (Baker, Martinson) 5
Abstract 5
Conclusie 5
Kennisclip 6
Artikel 2: The role of conscious awareness in consumer behaviour (Chartrand) 9
Abstract 9
Conclusie 9
Kennisclip 10
Artikel 3: Social Psychological Factors in Lifestyle Change and Their Relevance to
Policy (Maio et al) 11
Abstract 11
Conclusie 12
Kennisclip 13
Artikel 4: Exposure to television food advertising primes food-related cognitions
and triggers motivation to eat (Kemps et al) 18
Abstract 18
Kennisclip 18
Artikel 5: The effect of brand awareness on intrusive advertising (Nielsen et al) 20
Abstract 20
Conclusie 20
Kennisclip 21
Artikel 6: Preference reversal for copycat brands (van Horen) 23
Abstract 23
Conclusion 24
Kennisclip 25
Artikel 7: A typology of consumer strategies for resisting advertising, and a review
of mechanisms for countering them (Fransen et al) 27
Abstract 27
Conclusion 27
Kennisclip 28
Artikel 8: Explaining the Process of Resistance to Persuasion: A Politeness
Theory-Based Approach (Jenkins) 31
2
, Abstract 31
Kennisclip 31
Artikel 9: Impulsive versus reflective influences on health behavior: a theoretical
framework and empirical review (Hofmann, Friese & Wiers, 2008) 34
Abstract 34
Kennisclip 34
Artikel 10: The Effects of Rarity on Indulgent Consumption(May, irmak) 42
Abstract 42
Kennisclip 42
Artikel 11: Identification with characters and discussion of taboo topics after
exposure to an entertainment narrative about sexual health (MoyerGuse) 44
Abstract 44
Kennisclip 44
Artikel 12: An alcohol message beneath the surface of ER (Kim, Lee & Marcias) 47
Abstract 47
Kennisclip 47
Artikel 13: Coupling social norms and commitments (Jaeger & Schultz) 49
Kennisclip 49
Artikel 14: Regulatory fit effects for injunctive versus descriptive social norms
(Melnyk et al) 51
Abstract 51
Kennisclip 52
Artikel 15:Which healthy eating nudges work best? (Cadario & Chandon) 53
Abstract 53
Kennisclip 54
Artikel 16: Healthy left, Unhealthy right (romero, biswas) 55
Abstract 55
Kennisclip 55
Artikel 17: health message framing (Udengraff) 57
Abstract 57
Kennisclip 57
Artikel 18: Effects of Issue Involvement and Framing of a Responsible Drinking
Message. (Graaf et al) 61
Abstract 61
Kennisclip 61
3
, Artikel 19: Indirect persuasion in advertising: how consumers process metaphors
presented in pictures and words (mc.quarrie) 63
Abstract 63
Kennisclip 63
Artikel 20: Finding the Tipping Point: Visual Metaphor and Conceptual Complexity
in Advertising (Mulken et al) 67
Abstract 67
Kennisclip 67
Artikel 21: Performance Brand Placebos: How Brands Improve Performance and
Consumers Take the Credit (Garvet et al) 69
Abstract 69
Kennisclip 70
Artikel 22: ). Too exciting to fail, too sincere to succeed: the effects of brand
personality on sensory disconfirmation (Sundar & Noseworthy) 72
Abstract 72
Kennisclip 72
Artikel 23: Social influence: Compliance and conformity. Annual Review of
Psychology (Cialdini et al) 75
Abstract 75
Kennisclip 76
Artikel 24: A guilt-based explanation of the Door-in-the-Face influence strategy
(O’Keefe) 79
Abstract: 79
Kennisclip 79
Proeftentamen + antwoordmodel 82
College 1: inleiding
Vroeger dachten mensen dat een boodschap direct aan zou komen. Injectie Boodschap:
je ziet bier op tv en wil het bier kopen. In de jaren 70 werd er meer nagedacht over wat
een boodschap met iemand doet: communicatie respons. Je kan echter niet alles wat je
ziet tot je nemen, er zijn te veel prikkels. Nadenken over de boodschap is iets anders
dan nadenken over je gedrag.
Het beïnvloeden van bewust gedrag vs. onbewust gedrag. Er is veel minder bewust,
gepland gedrag dan onbewust, automatisch gedrag.
4
Beïnvloeding
Samenvatting van kennisclips, abstract van artikelen & proeftentamen door Sophie
Gersjes
1
,Inhoudsopgave
Inhoudsopgave 2
College 1: inleiding 4
Artikel 1: Five Principles for Ethical Persuasion (Baker, Martinson) 5
Abstract 5
Conclusie 5
Kennisclip 6
Artikel 2: The role of conscious awareness in consumer behaviour (Chartrand) 9
Abstract 9
Conclusie 9
Kennisclip 10
Artikel 3: Social Psychological Factors in Lifestyle Change and Their Relevance to
Policy (Maio et al) 11
Abstract 11
Conclusie 12
Kennisclip 13
Artikel 4: Exposure to television food advertising primes food-related cognitions
and triggers motivation to eat (Kemps et al) 18
Abstract 18
Kennisclip 18
Artikel 5: The effect of brand awareness on intrusive advertising (Nielsen et al) 20
Abstract 20
Conclusie 20
Kennisclip 21
Artikel 6: Preference reversal for copycat brands (van Horen) 23
Abstract 23
Conclusion 24
Kennisclip 25
Artikel 7: A typology of consumer strategies for resisting advertising, and a review
of mechanisms for countering them (Fransen et al) 27
Abstract 27
Conclusion 27
Kennisclip 28
Artikel 8: Explaining the Process of Resistance to Persuasion: A Politeness
Theory-Based Approach (Jenkins) 31
2
, Abstract 31
Kennisclip 31
Artikel 9: Impulsive versus reflective influences on health behavior: a theoretical
framework and empirical review (Hofmann, Friese & Wiers, 2008) 34
Abstract 34
Kennisclip 34
Artikel 10: The Effects of Rarity on Indulgent Consumption(May, irmak) 42
Abstract 42
Kennisclip 42
Artikel 11: Identification with characters and discussion of taboo topics after
exposure to an entertainment narrative about sexual health (MoyerGuse) 44
Abstract 44
Kennisclip 44
Artikel 12: An alcohol message beneath the surface of ER (Kim, Lee & Marcias) 47
Abstract 47
Kennisclip 47
Artikel 13: Coupling social norms and commitments (Jaeger & Schultz) 49
Kennisclip 49
Artikel 14: Regulatory fit effects for injunctive versus descriptive social norms
(Melnyk et al) 51
Abstract 51
Kennisclip 52
Artikel 15:Which healthy eating nudges work best? (Cadario & Chandon) 53
Abstract 53
Kennisclip 54
Artikel 16: Healthy left, Unhealthy right (romero, biswas) 55
Abstract 55
Kennisclip 55
Artikel 17: health message framing (Udengraff) 57
Abstract 57
Kennisclip 57
Artikel 18: Effects of Issue Involvement and Framing of a Responsible Drinking
Message. (Graaf et al) 61
Abstract 61
Kennisclip 61
3
, Artikel 19: Indirect persuasion in advertising: how consumers process metaphors
presented in pictures and words (mc.quarrie) 63
Abstract 63
Kennisclip 63
Artikel 20: Finding the Tipping Point: Visual Metaphor and Conceptual Complexity
in Advertising (Mulken et al) 67
Abstract 67
Kennisclip 67
Artikel 21: Performance Brand Placebos: How Brands Improve Performance and
Consumers Take the Credit (Garvet et al) 69
Abstract 69
Kennisclip 70
Artikel 22: ). Too exciting to fail, too sincere to succeed: the effects of brand
personality on sensory disconfirmation (Sundar & Noseworthy) 72
Abstract 72
Kennisclip 72
Artikel 23: Social influence: Compliance and conformity. Annual Review of
Psychology (Cialdini et al) 75
Abstract 75
Kennisclip 76
Artikel 24: A guilt-based explanation of the Door-in-the-Face influence strategy
(O’Keefe) 79
Abstract: 79
Kennisclip 79
Proeftentamen + antwoordmodel 82
College 1: inleiding
Vroeger dachten mensen dat een boodschap direct aan zou komen. Injectie Boodschap:
je ziet bier op tv en wil het bier kopen. In de jaren 70 werd er meer nagedacht over wat
een boodschap met iemand doet: communicatie respons. Je kan echter niet alles wat je
ziet tot je nemen, er zijn te veel prikkels. Nadenken over de boodschap is iets anders
dan nadenken over je gedrag.
Het beïnvloeden van bewust gedrag vs. onbewust gedrag. Er is veel minder bewust,
gepland gedrag dan onbewust, automatisch gedrag.
4
