Deze praktijkopdracht is fictief geschreven voor Ben en Jerry's die een samenwerking is aangegaan met Netflix. Er is een drive-in bioscoop van het begin tot het einde op papier gezet en dit is gedaan aan de hand van de lesstof. Het document bevat dus alle informatie die je in je opdracht dient te v...
As a result of this review, contacted and it was found that the images were incorrect. Problem has now been fixed, so the practical assignment is right again! Good luck!
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Eventmarketing praktijkopdracht
Ben & Jerry’s
Denise Ruigrok
Derde jaar Hotel- en Eventmanagement
Tio Amsterdam
Nederhoff
Versie 1
Inhoud
1. De keuze.............................................................................................................................................4
, 8. Het event als strategisch marketinginstrument................................................................................20
8.1 Van strategie naar concept.........................................................................................................20
8.2 Concept.......................................................................................................................................20
8.3 Individuele- en sociale context...................................................................................................21
8.4 Waarde-toevoeging....................................................................................................................21
8.5 touchepoints...............................................................................................................................21
9. Evaluatie en effectmeting.................................................................................................................23
9.1 Bedrijfsevenement.....................................................................................................................23
9.2 WESP methode en evaluatie.......................................................................................................23
9.3 accountabilitycyclus....................................................................................................................24
9.4 ROI-piramide:.............................................................................................................................25
Literatuurlijst........................................................................................................................................26
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