Exam (elaborations)
Exam (elaborations) Introduction To Communication Studies
- Course
- Institution
Questions and answers for the written exam of Introduction to Communication studies. Final grade 18/20
[Show more]
Seller
Follow
dmi96
Reviews received
Content preview
INTRODUCTION TO COMMUNICATION STUDIES (mock exam)Mock exam
A. Fill in the blanks – fill in the blank spaces in the following paragraphs (the answers
can consist of one or more words. For some blank spaces more than one answer is
correct).
Newspapers have a relatively long history. Some would argue that the first
newspapers have been around since the 15th Century, i.e. ever since the printing
press was invented by Gutenberg. Media historians challenge this however. Albeit
since the printing press newsletters and pamphlets were published, these publications
lacked periodicity in order to speak of a true daily newspaper.
Only a few centuries later, the basic conditions were met to have a newspaper
published every day. The first daily, the Pennsylvania Evening Post and Daily
Advertiser, was published end of the 18th Century when in different Western
countries the Industrial Revolution was unfolding. In this context, the newspaper
could develop rapidly because of the interplay of:
- technological factors, e.g. increased speed of printing process;
- economic factors, e.g. decrease in price of paper;
- cultural factors, e.g. the increase in literacy levels; and
- political factors, e.g. the rise of liberalism.
Mid 19th Century, the breakthrough followed of mass newspapers, also called the
“Penny Press”, because of their increasingly cheaper price. In the 20th Century
newspapers could be considered a true mass medium across the world.
The parallel development of newspapers and liberal parliamentary democracies is not
coincidental. The press is seen as a fourth estate or watchdog, which means that –
amongs other things – it reports on and controls the functioning of parliament and
, government. According to Jürgen Habermas, the press is an essential part of a well-
functioning public sphere (a concept Habermas is well known for). Herein, activities
of the state are critically and rationally discussed to contribute to the general
interest.
Whereas Habermas stressed the positive role of newspapers to support rational
debate, Marshall McLuhan argues that in a literary society the focus is on hot / cool
media, predominantly extending only one sense, namely eyesight. The associated
rise in speed and efficiency of communication has led to a weakening of other senses.
In the second part of the 20th Century however, rationality and linearity in literary
society is under pressure according to McLuhan. In his view, the rise of electronic
media supports a return to emotions and ritual media experiences, on a global scale
moreover, which is captured by his well-known concept of a global village being
developed in the current neotribal electronic society.
B. Multiple choice
1. The concept of creative consumption fits
1. an agency-oriented conflict approach
2. an agency-oriented consensus approach
3. a structure-oriented conflict approach
4. a structure-oriented consensus approach
_______________________________________________________________________________________
_____
2. Harold Lasswell’s propaganda theory and strategy is
1. an agency-oriented conflict approach
2. an agency-oriented consensus approach
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller dmi96. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.24. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73918 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now