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Samenvatting Communicatie Examen MBO-niveau 4 2022 $7.49
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Samenvatting Communicatie Examen MBO-niveau 4 2022

5 reviews
 305 views  23 purchases
  • Course
  • Communicatie
  • Institution
  • Deltion College
  • Book
  • Pitch - Communicatie

Samenvatting eindexamen communicatie. Mbo-niveau 4, opleiding marketing en communicatie. Pitch Online en Offline communicatie, Kees Benschop, Boom. ISBN: 978 90 2440 567 1 Succes met leren!

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Document information

  • Yes
  • October 26, 2021
  • 14
  • 2021/2022
  • Summary

Subjects

  • marketing
  • communicatie
  • ruis
  • soorten communicatie
  • zmbo model
  • aida
  • dagmar
  • customer journey
  • selectiemechanismen
  • communicatiemodellen
  • communicatietheorieën
  • soorten identiteiten
  • corporate identity mix
  • vorm

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Written for

  • Deltion College
  • Marketing En Communicatie
  • Communicatie
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5  reviews

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By: slimstudentjee • 6 months ago

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Content preview

Communicatie
Inhoud
Communicatieproces..............................................................................................................................2
Communicatiemodellen en -theorieën...................................................................................................3
Strategische opties voor het communicatiebeleid.................................................................................6
Communicatiedomeinen en toepassingsgebieden...............................................................................10




1

, Communicatieproces
1.1 ZBMO-model



ZBMO-model= communicatiemodel.




Zender= zendt de boodschap.

Ontvanger= ontvangt de boodschap.

Boodschap= het bericht dat de ontvanger naar de zender verstuurd.

Medium= de manier waarop de boodschap wordt verstuurd, zoals een tv-commercial.

(En)coderen= datgene dat de zender duidelijk wil maken, omzetten in een boodschap (idee 
commercial).

Decoderen= het interpreteren van de boodschap door de ontvanger. Bijvoorbeeld: de ontvanger
vindt de reclame grappig.

Redundantie= overdosis aan communicatie. Bijvoorbeeld: een reclame die constant op tv is

Interne ruis= boodschap is onduidelijk.

Externe ruis= omgeving is storend. Bijvoorbeeld: mensen praten erdoorheen.

Feedback/terugkoppeling= mening van de ontvanger over de boodschap.



1.2 communicati evormen

Intrapersoonlijke communicatie= communiceren met jezelf. Bijvoorbeeld: in jezelf praten.

Interpersoonlijke communicatie= zender en één of meer ontvangers. Meestal kent de zender de
ontvangers en er wordt meestal gereageerd op de zender. Bijvoorbeeld: telefoongesprek.

Groepscommunicatie= groepslid wil het gedrag van andere groepsleden beïnvloeden met zijn
communicatie. Bijvoorbeeld: in de Tweede Kamer.

2

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