100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Concise Summary Most Important Concepts Political Marketing, Campaigns and Voters (week 1-6) $4.30
Add to cart
Quickly navigate to
Preview
  2.  
  3. Universiteit Van Amsterdam (UvA)
  4.  
  5. Topic Political Marketing, Campaigns And Voters (775334005Y)

Summary

Concise Summary Most Important Concepts Political Marketing, Campaigns and Voters (week 1-6)

1 review
 4 purchases
  • Course
  • Topic Political Marketing, Campaigns And Voters (775334005Y)
  • Institution
  • Universiteit Van Amsterdam (UvA)

This is a concise and handy summary of all the exam material for Topic Political Marketing, Campaigns and Voters. Both lectures and literature are included in this summary.

Preview 1 out of 9  pages

Document information

  • October 26, 2021
  • 9
  • 2021/2022
  • Summary

Subjects

  • marketing
  • political marketing
  • political communication
  • negative campaign
  • emotional campaing
  • populism
  • conspiracy theories
  • communication science
  • politics
  • persuasion

Written for

  • Universiteit van Amsterdam (UvA)
  • Communicatiewetenschap
  • Topic Political Marketing, Campaigns And Voters (775334005Y)
All documents for this subject (17)

1  review

review-writer-avatar

By: antoniastanek • 1 year ago

Seller

avatar-seller
DemiVanPelt

Reviews received

Content preview

Week 1 – The People and its Opinions
Opinions Key element in contemporary “model” of political behaviour
- 3 subsequent models 1. Rational (economic) model
• Individual preferences are stable and people act and decide rationally on them
2. Sociological model
• People don’t always act rational, but preferences (values) are stable in time
3. Socio-psychological model / Machigan model
• Values are stable in time (long term), attitudes are stable-ish, opinions are unstable (short-
term fluctuations are possible)

à Opinions are assumed to predict voting behaviors
- Via heuristic cues
- Via aggregated opinions
- Via media logic (polls)
- Via political logic (campaigning)

Week 2 – Political Marketing?
Political marketing Is about political organisations adapting business-marketing concepts and techniques to help them achieve
their goals.
- 3 Core concepts 1. Product-oriented party argues for what it stands for and believes in.
2. Sales-oriented party focuses on selling its argument and product to voters.
3. Market-oriented party designs its behaviour to provide voter satisfaction.
à These very often coexist in political systems

- Genesis - In the US because of (1) specific electoral system, (2) ubiquitous elections and (3) early development
of modern media.

- Today 1. Unique selling proposition
2. High campaign costs + anonymous financing
3. New technologies

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller DemiVanPelt. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $4.30. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

69052 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$4.30  4x  sold
  • (1)
Add to cart
Added